Wehkamp
success story
Executive summary
Wehkamp, the largest online department store in the Netherlands, needed a scalable way to manage frequent campaign refreshes while maintaining full creative control over high-quality, lifestyle-driven advertising. With 38 campaigns renewed weekly, traditional feed-based production created limitations in formatting, layout accuracy, and creative flexibility. By implementing Cape.io’s creative automation, Wehkamp built a hybrid workflow that combines structured feed-based inputs with editable post-production creative control. This enables the brand to generate hundreds of personalized ads across social, display, and video formats, while still refining each asset before publishing. The result is a highly efficient, flexible system that supports rapid campaign turnover without compromising visual quality or brand consistency.
Challenge
Wehkamp, the largest online department store in the Netherlands, opted for feed-based automation to get a better grip on their weekly renewed campaigns.
However, they still wanted to retain full creative freedom over the outcome of their ads. With Cape.io they were able to hit the sweet spot between feed-based campaigning and pixel-perfect lifestyle imagery for all their ads!
Feed-based creative production is ideal for fast campaigning, but it can lead to issues with various formats and backgrounds from a single Excel line. For instance, overly long words for mobile formats, mismatched CTA button colors, or awkwardly cropped images can create undesirable outcomes, limiting creative freedom.
This was challenging for Wehkamp, the largest online department store in the Netherlands, which relied on feed-based solutions to manage its extensive inventory. Wehkamp wanted to use this feed to create hundreds of personalized ads, while still having full creative freedom. In addition, Wehkamp wanted to be in full control of the entire campaign setup, so integrations with their desired platforms were a must.
Solution
Enabling real-time editing and preview of dynamic, feed-generated ads.
Using Cape Creative Automation’s feed-based creation and publication removed Wehkamp’s repetitive and time-consuming workload of setting up ads per product manually and linking these to the designated target audience. A rich content feed now generates hundreds of personalized ads that can be previewed in seconds.
Wehkamp can easily edit the feed-produced ads in real-time with a live preview - even videos! Wehkamp also automated their publication process, so they can automatically publish as HTML5 to CM360 - or as MP4/JPEG to MFB and other desired social platforms.
Results
Scaling weekly campaign renewals with fully automated feed-based execution.
With 38 campaigns that are renewed every week, Wehkamp now benefits from feed-based campaigning with pixel-perfect lifestyle imagery ads for all display, social, and video formats. Every element in the template can be edited separately after they are created with the feed, allowing Wehkamp full creative freedom of their ad variations.
When the creative process is finished, products are automatically linked to the designated ads and then published into existing campaigns in Wehkamp’s ad platforms!
Wehkamp
Online retail
Headquarters
Zwolle, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!
Leontien Boere
Digital Marketeer
