Unlocking the benefits of accessible advertising in France
French national TV channelM6is promoting audio description (AD) and closed captioning (CC) for ads airing on their network. This is a campaign that Peach is thoroughly championing.
Category
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
People with hearing disabilities (ranging from mild to severe) represent around 25% of the French population, around 17 million people. It’s a similar story for audio-description: people with medium to severe visual impairments represent almost 2 million people in France. So, when advertisers don’t CC or AD an ad, they miss this substantial audience.
Promoting and facilitating inclusivity has a number of benefits. From protecting brand, public image and extending reach, accessible advertising also aligns with DE&I corporate objectives. It’s a small investment against global production budgets, but has a high impact.
Discover what Cape Advanced TV (formerly Peach Connect) can do to deliver accessible ads in France and elsewhere. Speak with our expert team who will guide you through the process.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Jan 9, 2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
Feb 20, 2025
Understanding Closed Captions and why they’re important
Closed Captions are for everyone
Jan 29, 2025
Launch of the Ad Accessibility Alliance’s hub
Advertising is for everyone 🤝
Dec 2, 2024
New to Cape Advanced TV: Adding collaborators, faster, with the new lists feature
Making a list, checking it twice
Oct 20, 2024
Working ‘Better Together’
This Wednesday we’re sponsoring LBB's Better Together event in London. Check out our thoughts on streaming, AI and the ad industry working Better Together in an interview with LBB.
Jul 14, 2024
Inclusive advertising at the 2024 Paralympics
Discover more about Channel 4’s ambition to subtitle 100% of ads airing around the games
Jun 15, 2024
What you need to know about Self-Declaration Certificates (SDC)
New advertising guidelines in India
May 13, 2024
How to make your ad accessible
A Cape.io guide
May 7, 2024
New! Deliver ads with Audio Descriptions (AD) in Cape Advanced TV
Improving how AD files are integrated into the ad delivery workflow.
Apr 18, 2024
Unlocking new possibilities: elevate your CTV performance with Disney+
Did you know you can run campaigns on Disney+ directly from Cape.io? Our DRAX integration via Google DV360 unlocks premium Disney inventory and high-value audiences from your existing workflow.
