Oct 1, 2024
Unlocking the benefits of accessible advertising in France
French national TV channelM6is promoting audio description (AD) and closed captioning (CC) for ads airing on their network. This is a campaign that Peach is thoroughly championing.
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
People with hearing disabilities (ranging from mild to severe) represent around 25% of the French population, around 17 million people. It’s a similar story for audio-description: people with medium to severe visual impairments represent almost 2 million people in France. So, when advertisers don’t CC or AD an ad, they miss this substantial audience.
Promoting and facilitating inclusivity has a number of benefits. From protecting brand, public image and extending reach, accessible advertising also aligns with DE&I corporate objectives. It’s a small investment against global production budgets, but has a high impact.
Discover what Cape Advanced TV (formerly Peach Connect) can do to deliver accessible ads in France and elsewhere. Speak with our expert team who will guide you through the process.
