The biggest ad challenges for streaming services and how to solve them

Running global ad campaigns as a streaming platform is no small feat. Imagine managing content in over 50 countries, each with different titles, licensing rights, visual guidelines, and audience preferences. Every week brings new series, films, and promotional assets - all of which need to be localized, personalized, and delivered across every ad channel.

Now add in the need to stay on brand, hit tight deadlines, and scale instantly. The result? A content and campaign production challenge that’s virtually impossible to solve manually.

The solution: automation, feed-based ad creation, and integrated asset management.

Why streaming services need smarter campaign infrastructure

Streaming services face relentless pressure to keep up with weekly releases while delivering high-quality, fully localized campaigns across social, display, video, and in-app channels. It’s not just the volume of creative that’s the issue; it’s the complexity:

• Titles vary by region due to licensing

• Visuals and logos differ for owned vs. syndicated content

• Platform-specific formats demand tailored design

• Localization is non-negotiable and time-sensitive

To stay competitive, you need an automated solution that combines brand control, creative agility, and operational efficiency.

How Cape solves these challenges for streaming brands

Cape’s campaign automation platform helps streaming services scale creative production without sacrificing brand integrity or speed. Here’s what we recommend for a future-proof setup:

1. Digital asset management (DAM) built for campaigns

Give your local teams instant access to ready-to-use, pre-approved campaign materials. With Cape’s integrated DAM:

• All assets - images, video, audio, fonts, formats - are searchable, organized, and compliant

• Stakeholders can access and adapt creative without breaking brand rules

• Teams spend less time searching and more time creating standout campaigns

2. Feed-based creation and ad ops

Automate the entire lifecycle of your campaigns, from creative generation to distribution, using dynamic data feeds. With Cape:

• Weekly release updates can trigger automated ad creation across all markets

• Ratings (like Rotten Tomatoes), top 10 titles, or regional metadata can be embedded in real-time

• Campaigns can be launched, paused, or updated without manual intervention

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This feed-based approach transforms static workflows into responsive, always-on campaigns; delivering high-quality ads at scale, fast.

What this looks like in practice

With Cape, your global campaign machine becomes incredibly agile:

• Weekly content drops are templated and scaled instantly

• Local nuances, rights, and brand elements are respected by default

• Omnichannel distribution across display, social, video, and more, takes hours, not weeks

• Teams focus on strategy and storytelling, not versioning or asset hunting

Bottom line: Streaming platforms don’t just need to produce content - they need to promote it efficiently, globally, and at scale.