New: Ad compliance, made easy

The intelligent way to help you stick to advertising rules — quickly, and without the headaches.

Ad rules are getting tougher. They’re different from country to country, and platform to platform. Reviewing everything manually takes too long — and one missed detail can lead to delays, rework, or a damaged brand reputation.

Cape.io’s AI-powered Compliance Check helps you stay ahead by checking your ads — scripts, storyboards, and videos — against the latest rules and standards. Catch problems early, avoid lengthy review cycles, and get your campaign live faster.

Why ad compliance is getting harder

Whether you're an advertiser, agency, media owner, or platform, you're facing more rules than ever, globally. For example in the UK they have CAP Code for VOD, BCAP for broadcast. Streaming platforms like Disney+, Netflix and others have their own ad policies. In Europe the Digital Services Act (DSA) is changing the game. Around the globe there are strict rules around health, finance, sustainability, and more. Rules are being tightened everywhere.

With the growing regulations, sticking to them is getting more complex, with serious consequences if you get it wrong. You’ve probably seen the stories: ads banned, pulled, or publicly criticised. 

The fallout is expensive and can do real damage to your brand.

Why rules matter

Advertising has a big impact; it shapes opinions and drives business. But that power comes with responsibility. Regulations exist to make sure ads are truthful, fair and respectful of audiences. Rules protect consumers, especially vulnerable groups, and they keep the industry competitive and trustworthy. 

When these rules are followed, everyone benefits — including your brand. When they’re ignored? It can mean fines, reputation damage, and a loss of public trust.

How can Cape.io’s new tool help you?

Our new compliance check is built to help you check creative assets early — before they go into full production or out for approval.

• Upload scripts (text, PDF), storyboards (PDF, images) and videos (rough cuts, finals) to automatically scan for compliance issues, checking a huge amount of global rules including: 

• Legal supers and disclaimer text (especially important for medical, financial, and regulated sectors)

• Adult content, nudity, or inappropriate material

• Alcohol rules (e.g. timing, messaging, placement)

• Food and beverage guidelines (including rules for children’s ads or health claims)

• Financial promotions (e.g. risk wording, claim validation)

• Environmental claims (e.g. greenwashing flags)

• And much more…

If your content flags anything that is not compliant with the rules and regulations our tool will tell you with:

• Visual flags inside your video, script or storyboard

• Clear explanations of what the issue is and why it matters

• Direct links to the specific rule or regulation being triggered (where available)

• Risk assessments to support pre-clearance workflows

This helps you and your team fix things early — before they slow down your launch.

Fast, smarter, scalable

We can help you save time by avoiding manual back-and-forth with compliance teams. With our tool we will help you in cutting costs by reducing late-stage changes or rejected submissions. We can also help in reducing risk by spotting issues before they cause trouble and this will allow you to focus on the creativity of your ads, not the legal fine print – leave that to us.

This isn’t just off-the-shelf AI. It’s been trained and extensively tested by experts who understand and have worked with real-world ad regulation — specialists who’ve worked with Clearcast and OFCOM (UK), ARPP (France), Clear Ads (Australia) and many other regulators around the world.

Today we are launching with rules for the UK’s BCAP and CAP, USA, France, Australia and Italy — some of the most detailed and stringent sets of global rules. We’re actively expanding to support more territories and platforms. Stay tuned for updates.

Contact us today and we’ll be in touch to explore how it fits into your workflow.