Working ‘Better Together’

Every vendor in this space will tell you they're the best. None of them can all be right.

DOOH offers brands huge creative potential, from hyper-local messaging to dynamic campaigns triggered by weather, time, and location. But bringing that potential to life means producing an enormous number of creative variations across a fragmented landscape of screen sizes and formats.

Campaign Analytics is now live in Cape.io.

The European Union's AI Act is the world's first comprehensive framework for AI governance, and it has important implications for marketers using generative AI.

The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.

Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.

Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.

The disconnect between creative and media in programmatic advertising.

We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.

The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.