How to Win the Holiday Season with Marketing Automation

As the 2023 holiday shopping season reaches full swing, retailers are pulling out all the stops to capture attention and drive conversions; from loyalty perks and flash deals to free shipping and price match guarantees. But amid the flurry of promotions, one question remains: can your team actually keep up?

The reality is that most creative and marketing teams are already stretched thin. The gap between content demand and production capacity grows wider every year, especially during peak retail periods. Fortunately, with the right strategy and tools, you can streamline holiday execution without sacrificing quality or speed.

Here’s how to set your holiday campaigns up for success.

Start Early, But Don’t Rely on Manual Processes

Planning ahead is critical. Defining your campaign strategy and scheduling your promotions before the chaos of December can dramatically reduce pressure on your team.

But even early planning won’t solve the biggest problem: manual production. Creating dozens (or hundreds) of creative variations for different products, markets, or languages takes significant time and resources, especially when other campaigns are running simultaneously.

That’s where Cape’s marketing automation comes in.

4 Automation Strategies to Sleigh Your Holiday Campaigns

1. Feed-Driven Campaign Creation

Today’s holiday campaigns demand localized offers, translated messaging, dynamic countdowns, and market-specific pricing. Creating these manually is unsustainable.

Cape connects to your product feeds, enabling:

• Real-time creative updates based on inventory, location, or offer

• Auto-generation of ads with personalized content (city names, pricing, deadlines)

• Automated A/B/C/D/E testing and scheduled pause/remove logic

Less manual work. More personalized impact.

2. Empower Local Teams with a Campaign Library

Franchises and local teams often want to run their own promotions, but may lack design resources or brand expertise. With Cape, you can create a central campaign library filled with pre-approved templates.

Local teams can:

• Choose campaigns to activate

• Customize only pre-defined, brand-safe fields (e.g., product, price, location)

• Go live without back-and-forth or agency delays

It’s brand control and local agility, working in tandem.

3. Streamlined Collaboration in One Environment

Holiday execution often means juggling input from global brand teams, local marketers, agencies, and compliance. Without a centralized workflow, this leads to delays and missed opportunities.

Cape unifies:

• Creation, review, and approvals in one interface

• In-tool commenting, role-based access, and version control

• Faster turnaround for last-minute promos or flash sales

Your entire team operates in sync, no matter how complex the campaign.

4. Omnichannel Publishing at Scale

During peak seasons, visibility is everything. Cape automates cross-channel publishing, so your creative assets go live across display, social, email, DOOH, and more; simultaneously and error-free.

This ensures:

• Greater brand consistency

• Faster speed-to-market

• Broader reach without adding to your team’s workload

The Holiday Advantage with Cape

Campaign complexity is only increasing - but your workload doesn’t have to. Cape’s Intelligent Campaign Automation empowers marketing and creative teams to scale production, localize messaging, and launch faster without adding headcount.

Make this holiday season your most efficient yet. Automate the busywork. Stay ahead of deadlines. And focus on what really drives results - creative that connects.