“Et cela va tout changer!”

The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.

This Wednesday we’re sponsoring LBB's Better Together event in London. Check out our thoughts on streaming, AI and the ad industry working Better Together in an interview with LBB.

It’s been a busy month of industry events, as Rosanna Head, Shelby Akosa and Tej Rekhi attend #LEAD2023, The Advertising Industry’s Summit.

Here’s our top takeaways from the great two day event

(Sea legs not included)

British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.

We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.

In partnership with IAMAI, Cape.io hosted a virtual roundtable on how automation can ensure brands meet rising expectations.

What if robots aren’t the villains? What if… letting robots do more work allows you to do more of the fun stuff?

Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.