How to Simplify and Scale DOOH Advertising with Cape

In a world where consumers are constantly on the move, Digital Out-of-Home (DOOH) advertising remains one of the most compelling ways to reach audiences. Whether it’s a dynamic billboard lighting up a city street or a transit screen catching commuters’ attention, DOOH campaigns are increasingly personalized, reacting to time of day, weather conditions, and foot traffic.

With global DOOH ad spend projected to hit $17.28 billion by 2024, and 73% of consumers rating DOOH as the most engaging ad format, the potential is massive. But there’s a catch: creative production for DOOH is complex, fragmented, and often painfully manual.

Cape is here to change that.

What Is DOOH Advertising?

Digital Out-of-Home (DOOH) advertising includes any digital display in a public space, from billboards and bus shelters to kiosks and shopping malls. These formats are highly effective but wildly inconsistent in shape, size, and resolution.

Manually scaling one design across hundreds of custom formats is time-consuming and prone to errors - especially when trying to maintain brand consistency and creative quality.

Cape Makes DOOH Easy

Cape automates every step of the DOOH creative process, so your team can scale effortlessly, maintain brand integrity, and get campaigns live faster.

Auto-Resize for Any DOOH Format

Automatically generate hundreds of DOOH formats from a single Cape template, PSD, or AE file. Our platform applies layout logic and styling rules based on aspect ratio, so every asset looks on-brand, no matter the format.

Start From Scratch or Upload Existing Files

Build a master creative directly in Cape or import a pre-existing PSD/AE file. Once uploaded:

• Add your required formats

• Apply styling logic across sizes

• Export assets or push them directly to your ad server or DSP

Creative elements like images, headlines, and CTAs can be updated once and applied across all formats instantly, saving hours of manual work.

Dynamic Feed Integration

Connect live feeds to power up your DOOH campaigns with real-time data like:

• Inventory or availability

• Pricing and promotions

• Countdown timers

• Location-specific targeting

Everything stays relevant, localized, and accurate, without manual updates.

Pro Tip: Enhance Visuals with Cape’s AI Studio

Need to extend or repair visuals for unique DOOH sizes? Cape’s AI Studio Image Expander automatically fills in backgrounds and missing areas, ensuring your creative fits every format beautifully, without the need for photo retouching or reshooting.

Why Cape for DOOH?

• Scale faster: Launch hundreds of format variations in minutes.

• Ensure brand consistency: Every asset reflects your design rules, automatically.

• Cut costs and reduce errors: No more manual resizing or repetitive adjustments.

• Streamline omnichannel workflows: Use the same creative logic across digital, social, and DOOH channels.

Ready to Transform Your DOOH Strategy?

Cape makes DOOH campaigns smarter, faster, and far more manageable, no matter how complex your formats or how many markets you serve. Interested in seeing how Cape can scale your DOOH creative production?