Sidekick: everything’s easier when you can just ask
Since its launch, Sidekick has quietly been improving how teams work in Cape, from Template Designer to Campaign Designer, and every tool in between. It’s built to remove roadblocks and provide instant answers, so you can focus on the creative, strategic parts of your campaigns.
At its core, Sidekick embodies Cape’s mission: enabling advertising to be the best version of itself. It lives inside your campaign workflow, offering contextual, real-time guidance to remove friction and keep your momentum going.
Here’s how Sidekick makes everything easier:
No digging, no guesswork. Publishing issue? Compliance flag? Sidekick instantly identifies blockers and tells you exactly how to fix them. No hunting for help articles, no waiting for answers; just clear solutions, right when you need them.
Step-by-step support. Whether you're designing a new template or structuring campaign logic, Sidekick walks you through each step. It’s like having an expert campaign strategist on-call, guiding your team from setup to sign-off.
Real-time, platform-specific answers. Whether you’re exploring Cape’s features or need quick guidance, Sidekick is here to help. It’s all about providing the right support, exactly where and when you need it.
Continuous learning. The more you use Sidekick, the smarter it gets. It learns from your interactions, making itself more intuitive with every conversation. It’s designed to evolve, ensuring that your experience keeps getting better.
Sidekick isn’t here to interrupt your workflow, it’s designed to integrate seamlessly into it. No additional tools. No unnecessary steps. Just the answers you need, exactly when and where you need them. Users are already seeing faster, smarter results, and with every interaction, it continues to improve, making your experience even better.
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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
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Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Feb 26, 2026
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
Mar 30, 2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Feb 26, 2026
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
Many global advertisers are chasing the same ideal: scale without losing relevance.
Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
Everyone is looking for this balance. Very few get it right.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.