
Product and features
Jun 9, 2025
Since its launch, Sidekick has quietly been improving how teams work in Cape, from Template Designer to Campaign Designer, and every tool in between. It’s built to remove roadblocks and provide instant answers, so you can focus on the creative, strategic parts of your campaigns.
At its core, Sidekick embodies Cape’s mission: enabling advertising to be the best version of itself. It lives inside your campaign workflow, offering contextual, real-time guidance to remove friction and keep your momentum going.
Here’s how Sidekick makes everything easier:
No digging, no guesswork. Publishing issue? Compliance flag? Sidekick instantly identifies blockers and tells you exactly how to fix them. No hunting for help articles, no waiting for answers; just clear solutions, right when you need them.
Step-by-step support. Whether you're designing a new template or structuring campaign logic, Sidekick walks you through each step. It’s like having an expert campaign strategist on-call, guiding your team from setup to sign-off.
Real-time, platform-specific answers. Whether you’re exploring Cape’s features or need quick guidance, Sidekick is here to help. It’s all about providing the right support, exactly where and when you need it.
Continuous learning. The more you use Sidekick, the smarter it gets. It learns from your interactions, making itself more intuitive with every conversation. It’s designed to evolve, ensuring that your experience keeps getting better.
Sidekick isn’t here to interrupt your workflow, it’s designed to integrate seamlessly into it. No additional tools. No unnecessary steps. Just the answers you need, exactly when and where you need them. Users are already seeing faster, smarter results, and with every interaction, it continues to improve, making your experience even better.