May 5, 2025
Ubisoft's biggest ever campaign
“Cape.io exceeded our expectations.” Launching Assassin’s Creed Shadows was an epic collaboration… from San Francisco to Paris to London
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
“Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.” — Katherine Bamford, Sr Manager - Global Brand Creative Operations, Ubisoft.
When Ubisoft were launching their latest two games, including their biggest campaign ever for Assassin’s Creed Shadows, they worked with Cape.io to cut through the chaos and deliver across digital, CTV and linear — all on time. This involved handling 89 unique ads across digital and linear ads to broadcasters and platforms in 10 countries.
Read the whole case study.
