Challenge
The primary obstacle was the extreme weather dependency of their product lines. Manutan needed a way to promote the right products at the exact moment they became relevant to the consumer. Specifically, they aimed to:
Target the 6 largest cities in the Netherlands, plus Brussels.
Eliminate the manual effort of switching ads based on changing forecasts.
Increase relevance by displaying the exact local temperature within the ad creative to drive immediate engagement during the peak summer and winter months.
Solution
Using Cape.io, Manutan implemented a sophisticated dynamic feed automation strategy through Meta, bridging the gap between real-time meteorology and digital storefronts. This has condition-based triggers - ads automatically toggle "on" or "off" based on local weather status, updated according to the daily forecast to ensure accuracy. Manutan also uses dynamic creative templates using Template Designer and developed three distinct visual themes - frost, sun, and rain. The feed uses dynamic data to inject the specific city name and current temperature into the banner, creating a personalized experience for users in each of the seven targeted cities.
Results
By transitioning from static placements to an automated, weather-aware ecosystem, Manutan achieved a live advertising presence that breathes with the environment:
Total automation: Using Cape.io allowed for 100% hands-off management while still maintaining full control over their ad strategy.
Enhanced relevance: With 6 unique variations currently running, customers see products that solve their immediate problems.
Market precision: Successful penetration of the biggest hubs in the NL and BE markets with localized messaging that resonates with the specific climate of each city.
100%
Dynamic ads per month
6
Unique variations
2
Main markets
Healthcare
Amplifon
Scaling hyperlocal performance: How Amplifon and Cape.io automate global lead generation
Automotive
PHD Italy
From manual workflows to scalable dealer activation at PHD Italy
游戏产业
育碧
育碧的《刺客信条：影子》发布
房地产
时代
ERA 使用超本地化和完全自动化的广告来捕获供需
能源与公用事业
本质
Essent通过实时天气基础的广告活动彻底改变了广告业
流媒体服务
流媒体
Streamz 每周提供不同品牌类型的社交、展示和视频格式的优质内容
