Executive summary
PHD Italy, part of Omnicom Media Group, the world's largest media agency network, was managing Volkswagen dealer campaigns across Meta at a scale that manual workflows simply couldn't sustain. Complex approval chains, frequent content updates, and local customisation needs across hundreds of dealers created enormous operational overhead. By implementing Cape Creative Automation, PHD Italy built a centralized platform that streamlined the entire process, from feed uploads and asset creation to real-time dealer previews and single-click publishing, saving up to 200 hours per month and delivering full transparency and brand control across every campaign.
Challenge
PHD Italy is a data and innovation-driven media and communications agency, part of Omnicom Media Group, the world’s largest media agency network.
Cape.io partnered with PHD Italy to simplify the creation, customization, and large-scale publishing of Volkswagen dealer campaigns across Meta channels - ensuring operational efficiency and full brand consistency.
Managing campaigns for hundreds of dealers meant complex workflows: multiple user roles, frequent content updates, tight deadlines, and local customization needs - all while maintaining central control and governance. Manual uploads, email previews, and feedback management added significant operational overhead.
solution
With Cape.io, PHD Italy built a centralized platform with clear roles and processes.
Managers configure campaigns, upload feeds and assets, and set deadlines. Dealers use a fast, intuitive interface to preview assets in real time, approve or customize them independently, and once ready, campaigns go live on Meta with a single click.
Results
PHD Italy now has a leaner workflow, smoother collaboration between central teams and dealers, full managerial control, and a guided, seamless customization experience.
~2,000 assets managed every month
150+ hours saved monthly on Meta uploads alone
60+ hours saved by eliminating preview emails and manual feedback
Up to 200 hours saved per month overall
PHD Italy
Automotive
Headquarters
Milan, Italy
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.
Francesco Laouiti
Senior Digital Performance Manager
