Challenge
Managing campaigns for hundreds of dealers meant complex workflows: multiple user roles, frequent content updates, tight deadlines, and local customization needs - all while maintaining central control and governance. Manual uploads, email previews, and feedback management added significant operational overhead.
Solution
With Cape.io, PHD Italy built a centralized platform with clear roles and processes. Managers configure campaigns, upload feeds and assets, and set deadlines. Dealers use a fast, intuitive interface to preview assets in real time, approve or customize them independently, and once ready, campaigns go live on Meta with a single click.
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.
Francesco Laouiti
Senior Digital Performance Manager
Results
PHD Italy now has a leaner workflow, smoother collaboration between central teams and dealers, full managerial control, and a guided, seamless customization experience.
~2,000 assets managed every month
150+ hours saved monthly on Meta uploads alone
60+ hours saved by eliminating preview emails and manual feedback
Up to 200 hours saved per month overall
2,000
Dynamic ads per month
150+
hours saved monthly on Meta uploads alone
200
hours saved per month overall
Online retail
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Telco
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