The life of a commercial in a connected ecosystem

Nov 22, 2021

We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.

Get more info

Connects Summit banner with the Peach, Comcast Technology Solutions and The Team Companies logos

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

Advertisers are constantly looking for new and more customised ways to reach their audiences. During this session, we delve into the innovations and technology it takes to expand audience reach and reap the benefits of top-quality content across platforms and ad ecosystems.

Speakers include:

Simon Morris, Head of Enterprise Sales, Advertising Suite at Comcast Technology Solutions
Greg Smith, Chief Operating Officer and Chief Revenue Officer at The TEAM Companies
Rori Floyd, Senior Vice President, Global Business Affairs at The TEAM Companies
Ross Priestley, VP Global Growth, Advertisers & Brands at Peach

The Team Companies is one of the latest integrations on the Peach Platform helping to streamline the ad workflow. Read more about this integration and what it means for the ad industry in our press release.

Written by

Stay ahead of the curve

Curious about the latest in marketing and advertising?  Subscribe to our monthly Promarketers newsletter.

See all posts

Glowing fairy lights on cream with the headline Don't leave Christmas compliance until Christmas Eve

Sep 8, 2026

Christmas advertising around the world: 7 compliance rules you need to know

Christmas may be a global commercial moment, but there is no such thing as a one-size-fits-all Christmas campaign.

Illustrated maze with coloured shapes trapped inside, representing the advertising compliance maze

Jul 29, 2026

Navigating the compliance maze

Gambling & sports betting ad regulations across the U.S.

Jul 16, 2026

Sun, sea, and… substantiation?

3 compliance traps in summer travel ads.

Illustration of two people in a red convertible on the Cannes seafront for the Cannes Lions 2026 AI recap

Jul 2, 2026

Cannes Lions 2026: AI grew up, now the industry has to learn to trust it

The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.

Jun 25, 2026

You don't have an AI problem. You have a trust problem.

Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.

Funnel illustration filled with coloured shapes, representing the creative bottleneck in media orchestration

Jun 24, 2026

Why creative infrastructure is the real bottleneck in media orchestration

The disconnect between creative and media in programmatic advertising.

Jun 2, 2026

The new reality: Football marketing without FIFA rights

The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

Cluster of iridescent spheres orbiting a larger one on deep purple, illustrating agentic AI adoption

May 26, 2026

How enterprises are actually adopting agentic AI

The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.