The strategy behind today’s rebrand: from Intelligent Campaign Automation to cross-channel campaigns, AI and compliance

Creating Amazon Brand Stores shouldn’t be a bottleneck

A Cape.io guide

“Using Cape.io was a real game changer for us”

With multiple global powerhouses hosting elections this year, be on the winning side with the political campaigns you run in this campaign cycle.

There a smarter approach to personalization in a privacy-first world

It’s confusing, right? Here’s the difference between Converged TV and CTV (aka Connected TV).

Cat Blyth, Peach’s Marketing Manager, writes about the evolution of LGBTQIA+ representation in advertising while asking what brands could be doing better too

A standoff even Clint Eastwood wouldn’t want to face

Shelby Akosa and Elisabetta Pozzi talk about the low percentage of ads that are accessible today, plus how and why advertisers must do better

Tej Rekhi on how we must embrace AI as a creative game-changer

We speak to some of the the women in digital at Cape.io to discuss Hustle Culture and how we learn to work with it and not against it.

In the last instalment of Peach’s birthday celebrations, we find out what the next 25 (perhaps just five!) years might look for the company and the industry at large.

Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.

Quickfire Q&A with Steve Brown, Chief Technology Officer & Chief Operating Officer at Tylie Ad Solutions.

Ralph Hekmat reflects on long-lasting change and identifies flexibility as the key ingredient of the future.

Find out what makes Brazilian elections so interesting and how political candidates make use of the £800 million federal electoral ad budget

Andy Gilroy explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers

You’re not the only one who is struggling with digital’s workflow meltdowns and temper tantrums.

In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.

LBB speaks to Peach’s leaders about their first 25 years: from radio to linear TV to BVoD to digital and beyond. How the industry has evolved, and building innovative solutions in the ad delivery and workflow space.

British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.

Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.

We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.

Never mind Jeff Bezos in space. Here’s why BVOD and Connected TV should be stealing all your attention.

A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow

Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right

What if robots aren’t the villains? What if… letting robots do more work allows you to do more of the fun stuff?

Do you know what? It’s coming home*.

Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.

Mathieu Brisset explains how addressable TV and connected TV work — and how marketers should be taking advantage of them

Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.

Cape.io (Peach) collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.

Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…

As marketers prepare to enter a new era, Cape.io CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences

Jason Trout, our Global Chief Digital Officer dropped a load of truth bombs at MAD//Anywhere London

Employees share their most memorable ads of this year

Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia

Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.

The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Devon Pearce and Lucy Dowland

Our latest report ‘Get Control of Your Video Asset Workflow’ is now available

Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.

Craig Russill-Roy explains how understanding dynamic creative optimisation can give us a window into the industry’s future

Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas

Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.

We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about?

Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards

Big news — on May 1st Ben Regensburger will be joining Peach (Cape.io) as CEO to lead our focus as we build our new strategy. CurrentlyMD at ProSiebenSat.1 subsidiary SevenOne Media,he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.

Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.

At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.

Live from Cannes with The Drum: How tech is helping brands win the competitive advantage in new markets

Here's how Vanessa Alonso helps clients perfect global ad delivery workflows.

Accepted aspect ratios for YouTube, Facebook and Instagram

Social media, speedier.

Peach now delivers perfectly transcoded video ads direct to digital media agencies, alongside TV and online destinations

Do you really know how targeted TV works? We’ve gathered some insights from the industry experts which might just surprise you.

...that your competitors don’t want you to know.

Why those who will make the best video ad campaigns of tomorrow are embracing new technology today.

The experts’ take on programmatic: what’s happening, what’s hype and what’s next.

More content, more formats, less time. The industry is changing and now is the time prepare.