23 de mai. de 2019

“E isso vai mudar tudo!”

Descubra o que aconteceu em Paris no nosso evento PeachLive 5: Digital Love.

Este foi originalmente postado no site da Peach. Descubra mais sobre o rebranding de Peach para Cape.io.

“Temos uma enorme expectativa em relação à TV endereçável porque isso é o que une o melhor de ambos os mundos”

A TV endereçável na França está chegando em breve! Ficamos emocionados em receber mais de 80 profissionais seniores da indústria de Anúncio em nosso primeiro evento PeachLive esgotado, no mês passado, em Paris. Eles se juntaram ao nosso painel de especialistas da indústria para discutir o poder — e os desafios — da publicidade em vídeo direcionada, além de desfrutar do café da manhã no Penthouse do Blueshaker.

Assista aos vídeos para ver cada apresentação curta dos especialistas (em francês).

Laurent Destouches, Peach

 

Laure Debos, Publicis Media 

 

Laurent Bliaut, TF1 Publicité

 

Stéphane Martin, ARPP

 

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 de jan. de 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 de dez. de 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 de dez. de 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 de dez. de 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 de nov. de 2025

A revolução silenciosa: Como a exigência de legendas do Canal 4 está transformando a publicidade ao redor do mundo

Publicidade no Channel 4 em 2026: Legendas obrigatórias e padrões de anúncios no Reino Unido.

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 de jan. de 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 de dez. de 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 de dez. de 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 de dez. de 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 de nov. de 2025

A revolução silenciosa: Como a exigência de legendas do Canal 4 está transformando a publicidade ao redor do mundo

Publicidade no Channel 4 em 2026: Legendas obrigatórias e padrões de anúncios no Reino Unido.

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 de jan. de 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 de dez. de 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 de dez. de 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 de dez. de 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 de nov. de 2025

A revolução silenciosa: Como a exigência de legendas do Canal 4 está transformando a publicidade ao redor do mundo

Publicidade no Channel 4 em 2026: Legendas obrigatórias e padrões de anúncios no Reino Unido.

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese