Why don't you make a commercial that is friendly to everyone?
In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.
Why don't you make a commercial that is friendly to everyone?
In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
How it works
How it works
How it works
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Cross-channel campaign automation
Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.
Cross-channel campaign automation
Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.
Cross-channel campaign automation
Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.
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Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Sep 25, 2025
New: Ad compliance, made easy
AI-powered ad compliance tool designed to make it easy to stick to the rules around the world
Sep 25, 2025
Introducing Cape.io: Ben Regensburger, CEO, on today’s rebrand
The strategy behind today’s rebrand: from Intelligent Campaign Automation to cross-channel campaigns, AI and compliance
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Press release: New platform introduces AI-powered compliance and media planning tools to connect creative and media teams, drastically reducing time-to-market
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Peach is now Cape.io
Everything you need to know about the rebrand
Sep 20, 2025
Navigating local activation challenges with Cape
Local activation is the key to making digital campaigns feel relevant and personal. It’s not just about reaching people—it’s about reaching the right people with the right message in their city, store, or language. When global strategy and local execution align, campaigns perform better, budgets work harder, and brands build stronger connections with their audiences.
Sep 20, 2025
Your creatives and media are not in sync — here’s why that’s killing your ROI
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Sep 25, 2025
New: Ad compliance, made easy
AI-powered ad compliance tool designed to make it easy to stick to the rules around the world
Sep 25, 2025
Introducing Cape.io: Ben Regensburger, CEO, on today’s rebrand
The strategy behind today’s rebrand: from Intelligent Campaign Automation to cross-channel campaigns, AI and compliance
Sep 25, 2025
Peach Rebrands as Cape.io, Launches ‘Intelligent Campaign Automation’ Platform to Unify Fragmented Global Ad Workflows
Press release: New platform introduces AI-powered compliance and media planning tools to connect creative and media teams, drastically reducing time-to-market
Sep 25, 2025
Peach is now Cape.io
Everything you need to know about the rebrand
Sep 20, 2025
Navigating local activation challenges with Cape
Local activation is the key to making digital campaigns feel relevant and personal. It’s not just about reaching people—it’s about reaching the right people with the right message in their city, store, or language. When global strategy and local execution align, campaigns perform better, budgets work harder, and brands build stronger connections with their audiences.
Sep 20, 2025
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Get in touch
Let’s show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Copyright © 2025 Cape.io all rights reserved
Get in touch
Let’s show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Copyright © 2025 Cape.io all rights reserved