Why don't you make a commercial that is friendly to everyone?
In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.
Why don't you make a commercial that is friendly to everyone?
In a commercial without subtitles there are people who are left behind. Information that suddenly disappears while watching TV.
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Today, over 90%*1 of television programs are broadcast with subtitles. However, surprisingly, only 3-5%*2 of television commercials are subtitled. While hearing-impaired people receive information from television "programs," when a TV "commercial" comes on, that source of information is suddenly cut off. Not only that, but I believe subtitles have been a great help in environments where the television cannot be turned on, such as hospital waiting rooms and lunchtime cafeterias.
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
Why don't you make a commercial that is friendly to everyone?
How it works
How it works
How it works
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
Cross-channel campaign automation
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Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
Cross-channel campaign automation
Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
Cross-channel campaign automation
Discover Cape.io's solutions to simplify, automate, and effortlessly scale your cross-channel campaigns.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
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Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Dec 4, 2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
Dec 2, 2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
Dec 1, 2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
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Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
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AI-powered ad compliance tool designed to make it easy to stick to the rules around the world
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Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.