Key Takeaways
Centralized brand hub: Store logos, color palettes, typography, and brand rules directly inside Cape.io, eliminating scattered PDFs and shared drives.
Fast setup via URL or upload: Automatically extract visual brand assets from your website URL in seconds or upload your existing brand files.
Reusable components & multi-brand scale: Organize approved building blocks (like CTA buttons and end frames) per brand to keep multi-channel templates consistent and AI-ready.
Brand guidelines are essential to consistent creative production. But too often, they live in static PDFs, scattered folders and outdated files that teams have to track down every time they build a new campaign.
Today, we’re making that process simpler.
Brand Management is now available in Cape Creative Automation, giving your brand guidelines a centralized home inside the same platform where your creative is built. From logos and color palettes to typography, brand rules and reusable creative components, everything your team needs to create consistently can be organized in one place.
From scattered brand assets to a structured brand guide
When brand guidelines are spread across documents and shared drives, even small tasks can create unnecessary friction. Designers and template builders spend time searching for the right logo, checking hex codes, locating font files and making sure they’re using the latest approved assets.
As campaigns scale across brands, markets and channels, keeping everything consistent becomes even more challenging.
Brand Management brings these foundational brand elements directly into Cape.io, helping teams spend less time managing brand information and more time producing creative.
Get started in minutes
Setting up a brand guide doesn't have to mean manually rebuilding your brand guidelines from scratch.
With Brand Management, you can establish your brand's visual identity in two ways:
Extract from your website. Enter a website URL, and Cape.io automatically identifies key brand assets and visual elements, including logos, colors and typography.
Upload your existing files. Start with your current brand documentation and assets, then organize and refine your brand guide within the platform.
Once your brand information is in place, you can review and fine-tune it to reflect your brand's requirements. The result is a structured brand guide that's ready to support your creative production workflows.
More than logos and colors: Keep reusable components on-brand
A brand's identity extends beyond its logo, color palette and typography. The individual components used to build creative are just as important.
Brand Management lets you organize reusable creative components alongside your brand guidelines. These can include CTA buttons, legal disclaimers, end frames and other approved building blocks used across your templates.
Components are managed manually within the relevant brand guide, giving designers and template builders a central place to find the approved elements they need. Instead of relying on potentially outdated copies or recreating the same components for different templates, teams can work from a shared, organized foundation.
Manage multiple brands in one place
For agencies and organizations managing multiple brands, sub-brands or client accounts, maintaining distinct brand identities is critical.
Brand Management makes it easier to organize separate brand guides within Cape.io, keeping each brand's visual assets, rules and reusable components associated with the right identity.
This gives teams a more consistent starting point for creative production across accounts, without having to piece together brand information from multiple sources every time they start a new project.
Building the foundation for brand-aware creative automation
Brand Management also represents an important step in the evolution of Cape.io's Creative Automation capabilities.
By structuring brand guidelines and reusable components inside the platform, teams establish a foundation that can support future AI-driven workflows.
As advertising production becomes increasingly automated, creative systems need more than the ability to generate content. They need access to the brand context that helps guide how creative is developed.
Brand Management brings that context into the creative workspace, creating a structured starting point for the next generation of brand-aware automation.
Get started with Brand Management
Your brand guidelines should be part of your creative workflow, not another document your team has to search for.
With Brand Management, you can centralize your brand assets, organize reusable creative components and give your team a more consistent foundation for building campaigns.
Brand Management is now available to all Cape Creative Automation customers.
Log in to Cape.io to set up your brand guide and bring your brand guidelines closer to where your creative is built.
And this is just the beginning
Brand Management is another step towards making creative automation smarter, more connected and easier to scale. And we're just getting started.
We have more exciting product updates on the way as we continue to evolve Cape.io and help teams get more out of their creative workflows.
