
Creative Automation
Automate your creative. Elevate your performance.
The all-in-one platform to produce, personalize, and launch high-performing ads for every channel—from social and display to video and DOOH.
When creative bottlenecks meet manual Ad Ops, your campaign performance pays the price. The endless cycle of manual trafficking, endless revisions and last minute changes burns out your team and keeps you from scaling what works.

Creative Automation
Automate your creative. Elevate your performance.
The all-in-one platform to produce, personalize, and launch high-performing ads for every channel—from social and display to video and DOOH.
When creative bottlenecks meet manual Ad Ops, your campaign performance pays the price. The endless cycle of manual trafficking, endless revisions and last minute changes burns out your team and keeps you from scaling what works.

Creative Automation
Automate your creative. Elevate your performance.
The all-in-one platform to produce, personalize, and launch high-performing ads for every channel—from social and display to video and DOOH.
When creative bottlenecks meet manual Ad Ops, your campaign performance pays the price. The endless cycle of manual trafficking, endless revisions and last minute changes burns out your team and keeps you from scaling what works.
Creative studio
Your high-performance content engine
From smart templates to winning ads
Build from intelligent, modular templates that guarantee brand consistency while enabling infinite variation. Our engine automates the adaptation for any channel, so your team can focus on strategy, not repetitive production tasks.
True omnichannel production
Generate every asset from a single source of truth. Go beyond the limitations of social-only tools with pixel-perfect outputs for display (HTML5), social, video (MP4), DOOH, print (PDF), and more.
Turn data into revenue
Connect product catalogs, audience data, pricing, and geo-location feeds to power true 1:1 personalization. Our intuitive feed mapping turns your data into dynamic, relevant ads that combat creative fatigue and drive ROAS.

Creative studio
Your high-performance content engine
From smart templates to winning ads
Build from intelligent, modular templates that guarantee brand consistency while enabling infinite variation. Our engine automates the adaptation for any channel, so your team can focus on strategy, not repetitive production tasks.
True omnichannel production
Generate every asset from a single source of truth. Go beyond the limitations of social-only tools with pixel-perfect outputs for display (HTML5), social, video (MP4), DOOH, print (PDF), and more.
Turn data into revenue
Connect product catalogs, audience data, pricing, and geo-location feeds to power true 1:1 personalization. Our intuitive feed mapping turns your data into dynamic, relevant ads that combat creative fatigue and drive ROAS.

Automated publishing
Launch with speed & precision
One-click cross-channel activation
Eliminate repetitive ad ops. Cape.io allows you to publish campaigns across more than 10 platforms at once—including Meta, Google, TikTok, and display DSPs—directly from the platform. Launch smarter, faster, and at scale.
Always-on campaign relevance
Automate your campaign refreshes with live data feeds. When prices change or inventory updates, your ads adjust in real-time. Keep your campaigns fresh and effective without constant manual intervention.

Automated publishing
Launch with speed & precision
One-click cross-channel activation
Eliminate repetitive ad ops. Cape.io allows you to publish campaigns across more than 10 platforms at once—including Meta, Google, TikTok, and display DSPs—directly from the platform. Launch smarter, faster, and at scale.
Always-on campaign relevance
Automate your campaign refreshes with live data feeds. When prices change or inventory updates, your ads adjust in real-time. Keep your campaigns fresh and effective without constant manual intervention.

Collaborate
Total workflow control: collaborate with confidence
Centralized campaign operations
Unify your entire creative workflow, from initial brief to final deployment. Replace disjointed tools and chaotic email chains with a single platform where planning, production, and review happen seamlessly.
Brand governance
Protect your creative integrity with streamlined approvals, role-based permissions, and automated compliance checks. Ensure every ad is 100% on-brand and market-ready before it goes live, no matter who creates it.
Seamless ecosystem integration
Cape.io works with your stack, not against it. With native integrations for design tools (Figma, Adobe), data feeds, and ad platforms, you can enhance your existing workflow without disruption.

Collaborate
Total workflow control: collaborate with confidence
Centralized campaign operations
Unify your entire creative workflow, from initial brief to final deployment. Replace disjointed tools and chaotic email chains with a single platform where planning, production, and review happen seamlessly.
Brand governance
Protect your creative integrity with streamlined approvals, role-based permissions, and automated compliance checks. Ensure every ad is 100% on-brand and market-ready before it goes live, no matter who creates it.
Seamless ecosystem integration
Cape.io works with your stack, not against it. With native integrations for design tools (Figma, Adobe), data feeds, and ad platforms, you can enhance your existing workflow without disruption.

Interactive demo

Marketing teams trust Cape.io
Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Founder
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Executive Director
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Marketing & E-commerce Director
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Project Lead
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Brand Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Marketing teams trust Cape.io
Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Founder
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Executive Director
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Marketing & E-commerce Director
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Project Lead
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Brand Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Marketing teams trust Cape.io
Cape.io doesn’t just save time, it helps you go live easier, learn faster, and win bigger.
Finally!
As far as we’re concerned, Cape.io win on service, reach and price. They allow us to link linear and digital video into one simple, automated workflow. With a totally unique global footprint, they repeatedly deliver above and beyond expectations, achieving what we feel are unrivalled levels of service, efficiency and quality.

Gary Szabo
Founder
Ubisoft
Assassins Creed Shadows was our biggest campaign we’ve ever done, but thanks to Cape.io we knew we could handle it. Cape.io helped us fulfil our goals of leveraging every opportunity to reach players in the places they would expect to see Ubisoft. In the past, this was not always possible due to the huge administrative burden of global omnichannel campaigns, but Cape.io solved this for us — and has given us a blueprint for future campaigns.

Bailey Gutierrez
Director, Global Brand Operations
KLM
Cape empowers us with a centralized platform to localize and launch digital campaigns in most marketing channels across the world. It has become an essential tool for our global marketing activations.

Joep Coopmans
Head of Concept and Campaign Marketing
PHD Italy
Cape.io is an essential tool for the scalable management of our operations. It can be customized to meet specific needs, and the development team has fulfilled all our requests.

Francesco Laouiti
Senior Digital Performance Manager
Paramount Pictures
Cape.io streamlines our video advertising workflow and deliveries in APAC, EMEA and LATAM. With so many moving parts around the world, Cape.io's technology is central in making our complex processes possible. It keeps our teams communicating and workflows running smoothly.

Melanie Knox
Executive Director
Unilever
Connecting agency and production suppliers on Cape.io improves workflow and communication. Online asset management, fast delivery and 24/7 service means our advertising can be more agile and there is less risk to our valuable media schedule. We have also reduced costs and our carbon footprint.
Digital marketing team
Amplifon
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
Digital marketing team
Ubisoft
Game launch marketing campaigns can involve a lot of administrative work, including tracking information across various documents and vendors. Managing specs and files across platforms was challenging, but we thought there could be an easier way to work — and Cape.io exceeded our expectations.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Ubisoft
I can’t say enough good things about our account management with Cape.io. They have been so generous with their expertise, facilitating incredible collaboration between all stakeholders and even organising a summit in London with different Ubisoft teams and external partners.

Katherine Bamford
Senior Manager, Global Brand Creative Operations
Basic-Fit
Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.

Erica van Vonderen - Hahn
Marketing & E-commerce Director
KNVB
Our goal was to connect as many clubs as possible to our campaign. Our experience is that clubs have to be made it as simple as possible. When they don’t have to think about the campaign for their club, the chance is bigger that they will participate. With Cape we created this low entry for clubs to run a local campaign to new parents and children, throughout our central style 'Playing like Orange’.

Maarten de Backer
Project Lead
Wehkamp
Putting so many campaigns live every week without (the right) tooling is a big task, especially since we use so many lifestyle images in our ads that have to look good for every format. Cape has more advanced possibilities than our previous ways of working - we can now edit each feed-produced ad before publishing them!

Leontien Boere
Digital Marketeer
HEMA
This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.

Leontien Boere
Channel Marketeer
Proximus
We are very happy with Cape’s tooling, as it saves us hours of manual labor, and we can now be more flexible when creating and publishing our campaigns.

Bram de Lausnay
Marketing Automation and Innovation Manager
JustEatTakeaway.com
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.

Yannick Kant
Global Lead
Basic-Fit
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.

Roddy van der Maat
Lead Content Marketing
Ubisoft
We love the way Cape.io QC’s and names assets in real time — it takes a huge burden from us.

Kadee Escobedo
Global Brand Project Manager
Virgin Media
We managed an accessible ad break last year, but Cape.io’s support this year made the entire execution more seamless, even as more brands came on board.

TJ Carroll
Digital Lead, Virgin Media Television
Philips Global
We not only save a great deal of money and work more quickly with Cape, it's also about effectiveness. Since we deliver all templates and toolkits at the expense of the global team, local teams no longer have to make concessions and choose between channels or size of campaigns.

Edwin Driehuijs
Product Owner Audience Activation
The PPC
We work closely with Cape.io to aid us in the management and delivery of our various movie studio clients' global marketing campaigns. Their technology is simple to use and the platform helps us collaborate between our offices in London and LA by giving us complete visibility and control over the global delivery workflow. We would have no hesitation in recommending them to our clients.

Ben Nicholls
CEO
New York Pizza
With the assistance of Cape’s tool, we are able to efficiently set up five to six distinct campaigns each month for all 300 NYP stores. The dynamic features offered by the tool also allow us to make swift adjustments to advertisements during the campaigns. This combination of efficiency and flexibility has significantly improved our campaign management process.

Robert de Zeeuw
FCB Inferno
‘Superb service and friendly customer service.’
Cairo Silva
Head of Business Affairs
Cross-channel campaign automation
Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
Cross-channel campaign automation
Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.

Jun 2, 2026
The new reality: Football marketing without FIFA rights
The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026
How enterprises are actually adopting agentic AI
The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026
Real-time ads in a regulated world
Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.

Jun 2, 2026
The new reality: Football marketing without FIFA rights
The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026
How enterprises are actually adopting agentic AI
The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026
Real-time ads in a regulated world
Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.
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Jun 2, 2026
The new reality: Football marketing without FIFA rights
The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

May 26, 2026
How enterprises are actually adopting agentic AI
The shift to agentic AI isn't happening the way most vendors describe it. There's no cliff where enterprises suddenly ditch their AI wrappers and commit to full agent orchestration. Instead, they're moving through layers, testing frameworks with one team, keeping production systems stable on another.

May 26, 2026
Real-time ads in a regulated world
Understanding the real challenges of gambling & sports betting advertising in the US

May 8, 2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

Apr 23, 2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised. The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

Mar 18, 2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

Mar 16, 2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences. The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships. The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Feb 26, 2026
One platform, many realities: How creative automation platforms resolve the global vs. local tension
Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance. Many global advertisers are chasing the same ideal: scale without losing relevance. Consistency without uniformity. Efficiency without bureaucracy. It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing. The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place. Everyone is looking for this balance. Very few get it right.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.



