“Local teams can make adjustments themselves, instead of an agency doing that. This is not only cost efficient, but also much faster. In short: easy, dynamic, personal and quick to market.”
Erica van Vonderen - Hahn - Marketing & E-commerce Director at Basic-Fit
HIGHLIGHTS
Challenge
Basic-Fit faced challenges in creating personalized marketing assets for diverse markets like France and the Netherlands. Outsourcing production led to inefficiencies and high costs, requiring extensive coordination.
Display banner creation was particularly urgent, needing to be built and published swiftly with accurate settings.
Solution
Basic-Fit can now create, produce, publish, and personalize display banners effortlessly. This tool integrates with Google CM360, DV360, and Meta for Business, enabling instant campaign launches.
Additionally, they now rapidly produce social media assets, mostly videos, which are published live within minutes.
Results
Basic-Fit now runs up to 10 different campaign variants per market, distributed across multiple channels and phases (touch, tell, sell).
They can update ad content and offers even mid-campaign, making ads more relevant and engaging. Personalizing ads, such as adding local club locations or countdowns, is now a simple task. Most importantly, Basic-Fit has regained control over their marketing, significantly reducing reliance on external agencies and enhancing operational efficiency.
Basic-Fit leads in five markets with 2.25 million members across Europe, making fitness affordable and accessible. Achieving this scale requires the efficient creation of marketing assets - a task they manage with Cape's ad tech and automation tools.
Basic-Fit
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