Introducing Cape.io: Ben Regensburger, CEO, on today’s rebrand

Today, I’m thrilled to introduce you to Cape.io: the new name and brand that brings together our proposition across Peach and Cape and our vision for the future.

This isn’t just a new logo or a fresh coat of paint. It’s the next chapter in our journey to transform how the world’s most ambitious brands and agencies get creative work into the world — and we’re introducing a new category: Intelligent Campaign Automation. 

Why we’re becoming Cape.io

Advertising has changed. Creative production has changed. Media has changed. And yet, the processes behind launching campaigns have remained frustratingly fragmented, slow, and manual. That’s what we’re setting out to solve.

To address this challenge, we’re defining and leading a new category: Intelligent Campaign Automation. By using automation and AI not just to move files or speed things up, but to enhance creativity, improve quality, ensure global compliance, and empower people to plan, create, validate, and activate campaigns seamlessly, across every channel and market.

The only partner you need, with the flexibility to use only what you want

This ambition to build a single, seamless platform is why our acquisition of Cape was the right strategic step to lead us into this new era. We knew that to solve the challenges of modern advertising, we had to move beyond our deep heritage in TV and become a truly omnichannel solution.

Our goal is to be your complete partner for custom solutions that support the entire campaign cycle. We want to be the platform where you can plan from the beginning, create everything you need, and make your ad compliant for all audiences and destinations. This integration helps us become the global go-to campaign automation leader and ensures that our customers have everything they need in one place.

Plan. Create. Validate. Activate.

Cape.io’s platform brings together every stage of the modern creative workflow:

• Plan: Collaborate globally on campaign strategy and creative direction.

• Create: Build and adapt creative assets efficiently, across markets and formats.

• Validate: Instantly check for errors, non-compliance, and media requirements using powerful AI.

• Activate: Deliver final creative to any screen, from CTV to TikTok, fully optimized and on time.

This isn’t just streamlining. It’s a complete rethink of the creative workflow, designed for the demands of today’s marketers.

AI + compliance: global scale, zero surprises

Our vision with AI is to tackle persistent pain points in advertising and marketing head-on. It will help our customers adapt to the lightning-fast pace of advertising, embrace cutting-edge ad formats, navigate regulatory shifts, and handle new platforms. 

Launching today is one of the most powerful additions to Cape.io: our new AI-powered global compliance tool.

It’s built to make the complex simple. Just upload a script, storyboard or video, and instantly check against a myriad of global ad regulations across markets. What used to take weeks now takes a few seconds. 

And because it’s backed by a growing global database of advertising rules and decades of human expertise, it gets smarter every day — so your creative can move as fast as your ideas.

Focused on what matters: Creative Automation, Advanced TV, and Validation

We’re focused on solving the hardest, most overlooked parts of today’s advertising workflows, especially in areas where the stakes are highest:

Creative automation is at the heart of this: enabling brands and agencies to scale campaigns quickly across regions, channels, and formats without duplicating effort or compromising on quality. Whether it’s building multivariate social ads or adapting master creative for dozens of markets, our tools help teams move faster and stay aligned.

With Advanced TV, we bridge the gap between linear, addressable and connected platforms with a global distribution infrastructure built for the complexity of today’s media landscape. From regional linear to CTV and BVOD, Cape.io is designed to help you get control of highly complex workflows.

And when it comes to Validation, we’re raising the bar. Our platform ensures every asset meets the right technical, regulatory, and creative standards. From automated quality checks and safe zone detection, and our new global compliance tool. What once took days of back-and-forth can now be resolved in moments, with confidence and clarity.

This is the future we’re building: where campaign operations are smarter, faster, and fully in service of great creative.

We’re already powering campaigns for some of the world’s biggest brands and agencies — helping them launch faster, with greater confidence, and more room for creativity.

A new name for a new era

The rebrand reflects our evolution and our ambition.

It marks a shift toward a more intelligent, integrated way of working with creative. One that brings together people, technology, and processes to launch campaigns at scale, without sacrificing quality or imagination.

At the centre of our new brand is a sphere — a symbol of the creative idea itself. Every version, every channel, every market radiates from it. It’s an expression of how Cape.io helps teams adapt and activate creative in all its forms — while staying true to the original concept.

The new identity is bold, flexible and built for motion — just like the industry we support. It captures the energy of creativity, and the precision of automation, working in harmony.

And Cape.io is not staying still. This is the foundation for what comes next.

–

As Cape.io, we are as committed as ever to our mission: to simplify the complex, amplify creativity, and empower you to launch campaigns that move the world.

Thanks for being part of this journey. We’re just getting started.

— Ben Regensburger, CEO