Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends
Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends
New industry overview details the operational dynamics driving the creative-media singularity for B2C enterprise marketers
Key takeaways
As consumer attention fragments and traditional hyper-targeting becomes less effective, creative quality is becoming an increasingly important part of advertising performance.
The next generation of advertising technology needs to improve creative quality and operational scale without sacrificing brand integrity.
The Forrester landscape includes Cape.io among notable creative advertising technology vendors, highlighting use cases spanning Asset Management, Identity Resolution and Process Automation.
Cape.io, a provider of digital advertising technology, today highlighted key insights from a newly published market overview of the creative adtech sector. The report, titled The Creative Advertising Technologies Landscape, Q2 2026, was published on May 26, 2026, by independent research firm Forrester Research, Inc., and includes Cape.io among notable vendors in the space.
According to the report, as consumer attention fragments and traditional audience hyper-targeting strategies yield diminishing returns, the industry is seeing a renewed focus on the creative asset itself as a core business driver. The research notes that "Creative determines media's performance [and is] the most effective lever to improve ROAS."
Forrester asked each vendor included in the Landscape to select the top use cases for which clients select them and from there determined which are the extended use cases that highlight differentiation among the vendors. The report notes that Cape.io reports a focus on the following three extended use cases: Asset Management, Identity Resolution, and Process Automation.
"Modern digital advertising demands a tighter integration between creative workflows and media execution," said Javier Campos, CTO at Cape.io. "We believe our inclusion in this overview highlights the ongoing necessity for enterprise B2C brands to adopt platforms that balance design integrity with robust operational automation."
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .
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