The 2026 World Cup is shaping up to be one of the biggest advertising moments of the decade. But for brands hoping to ride the wave of football fever, the line between “inspired by football” and “infringing on FIFA rights” has never been thinner. From unofficial sponsor campaigns to alcohol and gambling promotions, regulators and rights holders are watching closely. Here’s what marketers need to know before launching a football-themed campaign this summer.

Cape.io has powered Brazil's general elections for four editions, managing 500 channels and 155 million voters. Here's how we do it.

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.