Creating Amazon Brand Stores shouldn’t be a bottleneck. Yet for many brands, the process has been slow, fragmented, and resource-heavy; especially at scale. From adapting assets for different markets to complying with strict content guidelines, teams were stuck managing complexity instead of focusing on impact. Cape changes that.

The Challenge

Building Amazon Storefronts used to mean creating individual assets and painstakingly assembling them to match the exact storefront layout. Localising for multiple markets added further complications; each region required distinct imagery, messaging, and regulatory compliance. Add in Amazon’s rigid specifications for images and video, and the process became both time-consuming and error-prone. Many brands relied on external agencies just to stay compliant, delaying launches and driving up costs.

Cape’s Solution: Streamlined, Scalable, Compliant

Cape solves this by leveraging its existing Template Designer - originally built for Display Banners - to also create Amazon Brand Store pages. This means brands can now work with a full-page overview for localization, ensuring all elements are correctly placed and formatted according to Amazon’s guidelines. In the export, all individual blocks are automatically resized to the correct dimensions and formats required by Amazon, eliminating the manual work of adjusting assets.

With this update, businesses no longer need to manage individual assets and manually assemble them. Instead, our tool allows users to create an Amazon Brand Store page directly, organizing content in the correct layout with minimal effort. This not only streamlines the process but also enables agencies and internal teams to focus on exciting creative work rather than repetitive, time-consuming localization tasks. Localization can now be done by anyone without the need for special tooling or technical knowledge, making the process more efficient and scalable across different markets.

The Outcome: Less Effort, Greater Impact

Cape helped Philips tackle these challenges head-on. By adapting Cape’s Template Designer* for their Amazon Brand Store pages, Philips was able to significantly reduce production time from weeks to hours and cut costs by automating manual workload from production agencies. The result? A faster, more efficient, and scalable solution for building Amazon pages across markets.