New in Cape Advanced TV: Send ads to Netflix

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

London, UK, Friday 4 November 2022 - Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy.

Doug Conely, Chief Product and Technology Officer at Peach, said: “This is a pivotal moment for TV advertising. As leaders in global creative ad delivery for over 25 years, we’ve seen ad spend in Connected TV grow rapidly in the UK* and the rest of the world, and we expect to see further acceleration of growth driven by ad-supported tiers such as Netflix.

“Netflix’s Basic with Ads will bring our clients access to audiences in a premium environment, creating opportunities for more addressable and premium content. We are extremely proud to play a role in this, and want to thank the Microsoft Advertising and Xandr teams for their continued collaboration and commitment to making this launch a success.”

Peach will continue to work with Microsoft Advertising and Xandr to further enhance workflows for clients, connecting ad content directly from the global community of producers and agencies into premium streaming channels, resulting in a seamless and high quality ad experience.

Media Contact: Rosanna Head | Global Corporate Communications Lead | +44 (0) 7787 006715

* Rise in advertising spend on connected TV (CTV) in the UK, has grown from c. £515m in 2019 to c. £930m in 2021. © Spark Ninety 2022