Artificial intelligence
The AI co-pilot for every step of your campaign
Unite your workflow with powerful, practical AI tools designed to eliminate manual work and maximize your campaign performance.
The future of advertising is collaborative
We believe AI's greatest strength is its ability to amplify human creativity and strategy. It’s about building a future where technology handles the toil, so you can deliver brilliance.
Curious about where this is all going? Read the full vision from our CTO
Powered by experts
Our AI is trained on decades of advertising data and creative best practices, not just the generic internet.
You're in control
Think of it as a co-pilot, not an autopilot. AI provides suggestions, but you always have the final say on strategy and creative.
Solving real problems
We aren't chasing trends. Every feature is designed to solve a specific, long-standing frustration in the advertising workflow.
FAQs
How is AI being used in advertising?
AI in advertising is evolving beyond basic image and text generation into connected operational infrastructure that unifies creative planning, pre-flight validation, cross-channel budget allocation and real-time performance optimisation.
Leading enterprise brands use AI as an intelligent layer that automates complex technical checks, predicts creative quality and accelerates campaign activation across diverse media landscapes.
How can AI automate advertising campaigns?
AI automates advertising campaigns by analysing assets, dynamic data feeds, and historical campaign data to automate technical formatting, pre-flight quality scoring, and cross-channel optimization.
Within Cape.io, AI powers pre-flight creative evaluations (the AI Score) that analyse creative assets against brand guidelines and platform specs before launch, while rule-based engines automatically adjust creative delivery and budget allocation across active media channels.
How can brands safely use AI-generated advertising?
Brands safely deploy AI-generated creatives by surrounding AI outputs with strict pre-flight governance, human-in-the-loop validation, and brand-safety guardrails.
Rather than pushing unvetted AI content directly to media channels, brands run AI assets through automated compliance engines like Cape.io - which cross-references creative against legal regulations, platform specs and brand rules - ensuring AI innovation doesn’t expose the brand to regulatory penalties or reputational risk.
What is agentic AI in advertising?
Agentic AI refers to autonomous or semi-autonomous AI systems capable of executing multi-step marketing workflows - such as analysing campaign performance signals, identifying creative fatigue, proposing cross-channel optimisations, and executing automated rule adjustments under human oversight.
In Cape.io's roadmap, agentic workflows assist operators by suggesting data-driven decision logic and automating routine campaign management tasks.
How can brands maintain control over AI-generated creatives?
Brands maintain control over AI creative by enforcing locked template frameworks, pre-flight scoring, and mandatory audit trails.
By embedding AI capabilities directly into brand-locked workflows, creative and legal teams retain full veto power over final assets while benefiting from AI-assisted production velocity.
