Executive summary
Amplifon, the global leader in hearing care with a presence in 25 countries, runs highly specialised performance campaigns targeting seniors aged 55+ across 10+ international markets. Because store proximity is critical to their audience, every ad needs to feature city-specific messaging and accurate local clinic addresses, which means creating hundreds of localised variations per country. The previous manual process was error-prone, slow, and impossible to scale alongside the frequent creative refreshes needed to combat ad fatigue. By partnering with Cape.io and implementing Cape Creative Automation with a feed-driven workflow, Amplifon now publishes over 300 localised ads per week directly to Meta, replacing hours of manual work with a single scalable pipeline across all markets.
Amplifon
success story
Challenge
The Operational Challenge of Hyperlocal Advertising at Scale.
Amplifon is the global leader in hearing care, dedicated to improving lives through active listening and innovation. With a 13% global market share and a presence in 25 countries, Amplifon's mission is rooted in continuous research and the long-term relationships built between its 20,600 people and the communities they serve. The customer journey - from the initial hearing test and selection of a suitable solution to regular lifestyle adjustments with hearing care professionals - is designed to change lives through the innovative Amplifon Product Experience.
To support this mission at scale, Amplifon runs highly specialized digital campaigns across 10+ international markets, including the US, Australia, and Europe. Focusing on a diverse audience of seniors (aged 55+), these performance-driven campaigns trigger emotional and functional responses that drive potential customers to local clinics. In this landscape, Amplifon partnered with Cape.io to enable seamless, hyperlocalized execution of digital campaigns across Meta and other key platforms, ensuring operational control without sacrificing speed or precision.
For Amplifon, the key to high-performing media is "hyperlocal" relevance. Because store proximity is a critical factor for their audience, ads must be tailored to the nearest clinic, featuring city-specific messaging and accurate local addresses. However, this strategy created a significant operational bottleneck.
Executing this at scale meant creating hundreds of localized variations per country. The previous process relied on extensive manual work to upload assets directly into Ads Manager, a method that was highly error-prone and difficult to scale. Furthermore, platform algorithms require frequent creative refreshes to combat ad fatigue, which typically gets in every two weeks. This created a constant race to publish new assets across fragmented channels, where uploading various video formats to local channels added substantial administrative overhead.
Solution
Amplifon leveraged Cape.io to shift from manual asset management to an automated, feed-driven workflow.
By centralizing the creative lifecycle, the team turned a complex logistical task into a high-performance engine focused on Meta. Through this partnership, Amplifon established a streamlined process where localized inputs are transformed into creative variants, enabling the team to generate and publish over 300 localized ads per week directly to Meta. While Meta remains the core focus, this automated workflow also extends to secondary channels to maintain a consistent digital presence. The platform handles various video formats seamlessly, which drastically reduces manual work and frees up the team to focus on higher-level strategy.
Results
The partnership with Cape.io has enabled Amplifon to maintain a high-velocity creative strategy across more than 10 international markets, ensuring that media costs remain optimized and lead quality stays high.
By automating the production and publishing of over 300 localized ads per week, the team can execute frequent creative refreshes to combat ad fatigue with total precision. This streamlined approach has replaced hours of manual labor with a single, scalable workflow, allowing Amplifon to maximize its digital ROI by delivering hyper-relevant content to every local community.
Industry
Healthcare
Headquarters
Milan, Italy
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Frequent creative refresh is critical to keeping media platforms’ algorithms engaged and combating ad fatigue—a top priority for our digital Lead Generation Team. By streamlining the production of new creatives, we were able to maintain high ad relevance, optimize campaign performance, and focus on high value added activities as we decreased manual operations. The result is a faster, more reliable campaign lifecycle that supports store-driven growth at scale.
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