Executive summary
Basic-Fit, a leading European fitness brand with over 1,100 gym locations across five countries, needed a scalable way to run hyperlocal advertising campaigns for each individual club. Managing offers, availability, and location-specific messaging manually across thousands of ads was time-consuming and difficult to maintain. By implementing Cape Creative Automation, Basic-Fit built a fully spreadsheet-driven workflow that connects club-level data directly to creative templates and campaign delivery systems. This enables the brand to automatically generate, update, and publish localized ads across multiple platforms and languages with minimal manual effort. As a result, Basic-Fit can now efficiently manage hyperlocal campaigns across Europe while maintaining full control, speed, and consistency.
Challenge
Basic-Fit, a leading European fitness brand with over 1,100 gym locations across five countries, needed a scalable way to run hyperlocal advertising campaigns for each individual club.
Managing offers, availability, and location-specific messaging manually across thousands of ads was time-consuming and difficult to maintain.
By implementing Cape Creative Automation, Basic-Fit built a fully spreadsheet-driven workflow that connects club-level data directly to creative templates and campaign delivery systems. This enables the brand to automatically generate, update, and publish localized ads across multiple platforms and languages with minimal manual effort. As a result, Basic-Fit can now efficiently manage hyperlocal campaigns across Europe while maintaining full control, speed, and consistency.
Basic-Fit wanted on-brand ads that could be tailored to each individual gym location, so they needed a solution that accounted for things like club-specific offers, maximum club enrolment reached, or enable extra focus to either a new club or garner a members boost at an existing club.
This meant that they needed an easy way to pause or edit a unique gym's ad campaign with minimal hassle. With so many locations in Europe, they turned to Cape.io to manage these dynamic creatives in a scalable set-up.
solution
Basic-Fit Centralized Multi-Market Campaign Execution.
Using Cape Creative Automation, Basic-Fit, with a single spreadsheet that contains information such as individual club locations, special offers, and language variations of the correct copy, automatically manages full creative production, ad serving, campaign management, and targeting of locations in 5 different countries.
The Google spreadsheet connects to a Cape Creative Automation ad template and to all Basic-Fit accounts, meaning their scaling problem is resolved, and now they can publish to all media channels in one simple click! If the spreadsheet is updated for whatever reason, that change is automatically transferred over to their campaign as well.
Changes are required to be inputted only once, in one singular destination, and Cape.io takes care of the rest.
Results
Basic-Fit now automatically manages its video ads throughout Europe with a feed-based and scalable setup.
With ads that are targeted within a radius (1 - 10 km) around nearby clubs, the target audiences always receive relevant ads from the closest club to them. Cape.io's automatic campaign management ensures that all pre-rendered ads go to Meta Ads - where budgeting is automatic and hyperlocal.
Basic-Fit can now enjoy the fruits of localized and targeted marketing to prospects within minutes, amping up their campaigns and reaping the rewards.
Basic-Fit
Athletics & recreation
Headquarters
Hoofddorp, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.
We can do a lot ourselves now, instead of hiring expensive agencies to do fairly simple work. For example, the head operation manager can adapt and publish the display sets himself. That link with Google CM360, DV360, or Meta for Business is extremely important: you can put a campaign live right away.
Roddy van der Maat
Lead Content Marketing
