Basic-Fit, a leading European fitness brand with over 1,100 gym locations across five countries, needed a scalable way to run hyperlocal advertising campaigns for each individual club.

Managing offers, availability, and location-specific messaging manually across thousands of ads was time-consuming and difficult to maintain.

By implementing Cape Creative Automation, Basic-Fit built a fully spreadsheet-driven workflow that connects club-level data directly to creative templates and campaign delivery systems. This enables the brand to automatically generate, update, and publish localized ads across multiple platforms and languages with minimal manual effort. As a result, Basic-Fit can now efficiently manage hyperlocal campaigns across Europe while maintaining full control, speed, and consistency.

Basic-Fit wanted on-brand ads that could be tailored to each individual gym location, so they needed a solution that accounted for things like club-specific offers, maximum club enrolment reached, or enable extra focus to either a new club or garner a members boost at an existing club.

This meant that they needed an easy way to pause or edit a unique gym's ad campaign with minimal hassle. With so many locations in Europe, they turned to Cape.io to manage these dynamic creatives in a scalable set-up.