Executive summary
New York Pizza, a leading fast-food franchise in the Netherlands, needed a scalable way to manage hyperlocal advertising across more than 300 locations while maintaining brand consistency and performance control. With each franchise operating its own budget and targeting strategy, manual campaign management became increasingly complex and error-prone. By partnering with Netprofiler and the implementing Cape Creative Automation solution, New York Pizza built a fully automated, feed-driven advertising system. This setup enables precise location and age targeting, automated budget handling, and dynamic creative updates based on franchise-level inputs. As a result, the brand now produces and manages 18,000 dynamic ads per month, significantly improves campaign efficiency, and drives stronger performance across all locations.
Challenge
New York Pizza, a leading fast-food chain in the Netherlands, targets local customers using precise location and age targeting through automated ads.
Their fully automated campaign process ensures swift and hyperlocal promotions, maintaining brand consistency and driving significant sales growth across over 300 locations.
Before using Cape Creative Automation, New York Pizza faced significant challenges in their online advertising. In 2020, they shifted to online media platforms and implemented store-by-store targeting.
Each store managed its own marketing budget based on turnover and franchisee contributions. However, manually handling campaigns for over 300 branches with different targeting strategies was error-prone and chaotic, especially with 1.2 million budget reallocations per year.
Additionally, offering six different campaigns monthly to franchises made maintaining brand consistency difficult, and analyzing campaign performance was nearly impossible without automation.
solution
NYP works with Netprofiler as their agency and uses Cape Creative Automation for a fully automated setup that includes advanced feed mapping and automated publishing across all desired platforms.
This solution enables precise location and age targeting and allows for seamless management of ad status, budgets, and campaign timing.
Feed mapping is also integrated into the creative templates, linking elements like video, location, and price to specific feed lines. Franchises can indicate their participation per campaign in a data sheet and enter their relevant data into that sheet. Changes in the feed automatically trigger updates, with localized ads published directly to the ad platform.
Results
With Cape Creative Automation, New York Pizza and Netproflier now generate 18,000 dynamic ads per month, offer multiple on-brand promotions, and automatically update budgets for every store and promotion.
These changes have driven significant sales growth, surpassing previous offline efforts and industry benchmarks.
By automating manual tasks, Netprofiler now spends 55% less time on campaign setup and adjustments, increasing monthly experiments fivefold. Automation in social campaigns reduced CPC by 11%, driving more traffic within existing budgets.
They also improved average order value, conversion rate, and customer retention while reducing cost per order.
New York Pizza
Food delivery & supermarkets
Headquarters
Amstelveen, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
Robert de Zeeuw
Gallery
Campaign assets and creative outputs across channels and markets.
Cape.io solutions used
Our modular solutions can be combined to support every stage of your campaign workflow, from creative production and validation to publishing and delivery.
