1 oct 2024

Desbloqueando los beneficios de la publicidad accesible en Francia

El canal nacional de televisión francés M6 está promoviendo la descripción de audio (AD) y los subtítulos (CC) para los anuncios que se emiten en su red. Esta es una campaña que Peach está apoyando con firmeza.

Esto fue publicado originalmente en el sitio web de Peach. Descubre más sobre el cambio de marca de Peach a Cape.io.

Las personas con discapacidades auditivas (que van de leves a severas) representan alrededor del 25% de la población francesa, alrededor de 17 millones de personas. Es una historia similar para la audiodescripción: las personas con discapacidades visuales medianas a severas representan casi 2 millones de personas en Francia. Entonces, cuando los anunciantes no subtitulan (CC) o no ofrecen un Anuncio con AD, pierden esta audiencia significativa.

Promover y facilitar la inclusividad tiene una serie de beneficios. Desde proteger la marca, mejorar la imagen pública y extender el alcance, la publicidad accesible también se alinea con los objetivos corporativos de DE&I. Es una pequeña inversión frente a los presupuestos de producción globales, pero tiene un alto impacto. 

Descubra lo que Cape Advanced TV (anteriormente Peach Connect) puede hacer para ofrecer anuncios accesibles en Francia y en otros lugares. Habla con nuestro equipo de expertos que te guiará a través del proceso.

Noticias

Mantente a la vanguardia

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4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish