Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Trusted by teams at
Future-proof your content
The business case for captioning
We live in a multi-screen world. Replying to a WhatsApp message while a show plays, catching an email between scenes, half-watching, half-scrolling; attention is divided. And yet, one small feature quietly keeps us connected: closed captioning.
Supported broadcast
delivery standards
We handle the technical complexity of accessibility files for TV and VOD so you don't have to.
Gen Z & Millennials
Over 50% use subtitles regularly, regardless of hearing ability.
Business impact
Aligns with the default viewing habits of the largest demographic on social media.
Brand recall
Viewers retain 10–15% more information when reading + listening.
Business impact
"Double-coding" the message improves memory retention and brand linkage.
Accessibility needs
1 in 6 adults in the UK have hearing loss.
Business impact
Ensures compliance with inclusivity standards and prevents excluding a massive market segment.
Gen Z & Millennials
Over 50% use subtitles regularly, regardless of hearing ability.
Business impact
Aligns with the default viewing habits of the largest demographic on social media.
Brand recall
Viewers retain 10–15% more information when reading + listening.
Business impact
"Double-coding" the message improves memory retention and brand linkage.
Accessibility needs
1 in 6 adults in the UK have hearing loss.
Business impact
Ensures compliance with inclusivity standards and prevents excluding a massive market segment.
The performance & compliance advantage
Closed captions don't just increase inclusivity; they increase your return on investment and ensure you're ready for tomorrow's standards.
Drive performance
Captioned content sees up to 40% higher viewership and longer watch times. Studies show a stronger brand impact, with an 8% lift in ad recall and 13% higher brand linkage when captions are included.
Future-proof your campaigns
Global accessibility standards are tightening. We ensure your assets meet the strictest new mandates, including:
European Accessibility Act (EU 2019/882)
UK Media Act 2024
Channel 4’s "100% Captioning" Mandate
ADA & FCC Compliance (US)
Supported broadcast
delivery standards
We handle the technical complexity of accessibility files for TV, VOD, and Social so you don't have to.
Broadcast captions
Teletext, OP-47, EBU-TT-D (Europe), CEA-608/708 (US)
Audio description
Standard (AD) and Extended Audio Description for the visually impaired
Turnaround
Express turnaround options for tight deadline
Why brands trust Cape.io for accessibility
The Cape.io difference
Inclusivity has been in our DNA for over 15 years. Our expert team has played an active role in the Ad Accessibility Working Group, helping to shape the very standards that define inclusive advertising today.
Why brands trust Cape.io for accessibility
The Cape.io difference
Inclusivity has been in our DNA for over 15 years. Our expert team has played an active role in the Ad Accessibility Working Group, helping to shape the very standards that define inclusive advertising today.
FAQs
What is the difference between closed and open captions?
Do you offer audio description (AD) services?
Why are captions important for SEO?
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Aug 3, 2026
Closing the loop: Introducing Campaign Analytics in Cape.io
Campaign Analytics is now live in Cape.io.
Jul 9, 2026
Navigating the compliance maze
Gambling & sports betting ad regulations across the U.S.
Jul 9, 2026
Sun, sea, and… substantiation?
3 compliance traps in summer travel ads
Jul 9, 2026
What the EU AI Act means for your AI-generated ads
The European Union's AI Act is the world's first comprehensive framework for AI governance, and it has important implications for marketers using generative AI.
Jul 2, 2026
Cannes Lions 2026: AI grew up, now the industry has to learn to trust it
The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.
Jun 26, 2026
Introducing: Auto Cropper
Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.
Jun 25, 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.
Jun 24, 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.
Jun 23, 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.
Jun 12, 2026
Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends
New industry overview details the operational dynamics driving the creative-media singularity for B2C enterprise marketers
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Aug 3, 2026
Closing the loop: Introducing Campaign Analytics in Cape.io
Campaign Analytics is now live in Cape.io.
Jul 9, 2026
Navigating the compliance maze
Gambling & sports betting ad regulations across the U.S.
Jul 9, 2026
Sun, sea, and… substantiation?
3 compliance traps in summer travel ads
Jul 9, 2026
What the EU AI Act means for your AI-generated ads
The European Union's AI Act is the world's first comprehensive framework for AI governance, and it has important implications for marketers using generative AI.
Jul 2, 2026
Cannes Lions 2026: AI grew up, now the industry has to learn to trust it
The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.
Jun 26, 2026
Introducing: Auto Cropper
Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.
Jun 25, 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.
Jun 24, 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.
Jun 23, 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.
Jun 12, 2026
Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends
New industry overview details the operational dynamics driving the creative-media singularity for B2C enterprise marketers
News
Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
Aug 3, 2026
Closing the loop: Introducing Campaign Analytics in Cape.io
Campaign Analytics is now live in Cape.io.
Jul 9, 2026
Navigating the compliance maze
Gambling & sports betting ad regulations across the U.S.
Jul 9, 2026
Sun, sea, and… substantiation?
3 compliance traps in summer travel ads
Jul 9, 2026
What the EU AI Act means for your AI-generated ads
The European Union's AI Act is the world's first comprehensive framework for AI governance, and it has important implications for marketers using generative AI.
Jul 2, 2026
Cannes Lions 2026: AI grew up, now the industry has to learn to trust it
The conversation has shifted from whether AI can automate advertising to whether automated campaign execution can actually be trusted.
Jun 26, 2026
Introducing: Auto Cropper
Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.
Jun 25, 2026
You don't have an AI problem. You have a trust problem.
Every marketer is being sold intelligence. But intelligence without accountability is just noise at scale. Here's what the real question actually is.
Jun 24, 2026
Why creative infrastructure is the real bottleneck in media orchestration
The disconnect between creative and media in programmatic advertising.
Jun 23, 2026
The creative-media singularity: Bridging open and closed ecosystems
We are entering the era of the Creative-Media Singularity, a state where creative intelligence and media execution fluidly combine across every single channel. Achieving it requires moving past the fragmented point solutions of yesterday.
Jun 12, 2026
Cape.io recognized among notable providers in creative advertising technologies overview around evolving market trends
New industry overview details the operational dynamics driving the creative-media singularity for B2C enterprise marketers
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.