Closed captioning & video accessibility services

Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.

Closed captioning & video accessibility services

Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.

Closed captioning & video accessibility services

Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.

Choosing a closed captions language for a product video in Cape.io

Trusted by teams at

Future-proof your content

The business case for captioning

We live in a multi-screen world. Replying to a WhatsApp message while a show plays, catching an email between scenes, half-watching, half-scrolling; attention is divided. And yet, one small feature quietly keeps us connected: closed captioning.

Mobile shopping ad with a closed captions language selector

Supported broadcast
delivery standards

We handle the technical complexity of accessibility files for TV and VOD so you don't have to.

The performance & compliance advantage

Closed captions don't just increase inclusivity; they increase your return on investment and ensure you're ready for tomorrow's standards.

Drive performance

Captioned content sees up to 40% higher viewership and longer watch times. Studies show a stronger brand impact, with an 8% lift in ad recall and 13% higher brand linkage when captions are included.

Campaign performance chart being reviewed by a collaborator
Locked video ad previews shared securely with Cape.io

Future-proof your campaigns

Global accessibility standards are tightening. We ensure your assets meet the strictest new mandates, including:

European Accessibility Act (EU 2019/882)

UK Media Act 2024

Channel 4’s "100% Captioning" Mandate

ADA & FCC Compliance (US)

Supported broadcast
delivery standards

We handle the technical complexity of accessibility files for TV, VOD, and Social so you don't have to.

Broadcast captions

Teletext, OP-47, EBU-TT-D (Europe), CEA-608/708 (US)

Audio description

Standard (AD) and Extended Audio Description for the visually impaired

Turnaround

Express turnaround options for tight deadline

Why brands trust Cape.io for accessibility

The Cape.io difference

Inclusivity has been in our DNA for over 15 years. Our expert team has played an active role in the Ad Accessibility Working Group, helping to shape the very standards that define inclusive advertising today.

Why brands trust Cape.io for accessibility

The Cape.io difference

Inclusivity has been in our DNA for over 15 years. Our expert team has played an active role in the Ad Accessibility Working Group, helping to shape the very standards that define inclusive advertising today.

Gradient dome with icons for Cape.io creative automation tools

FAQs

What is the difference between closed and open captions?

Closed Captions (CC) can be toggled on or off by the viewer (common for TV and YouTube). Open Captions (Burned-in) are permanently embedded in the video pixels, making them ideal for Instagram, TikTok, and LinkedIn feeds where autoplay is silent

Do you offer audio description (AD) services?

Yes, through our partner network. While we do not create Audio Description tracks in-house, we can connect you with trusted specialists who handle the scriptwriting and recording. Once your assets are ready, Cape.io can manage the technical delivery, ensuring your AD files reach broadcasters in full compliance with regional mandates.

Why are captions important for SEO?

Search engines cannot "watch" video, but they can index text. Adding caption files (like .SRT) allows Google to crawl your video content, improving your rankings for video search results.

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3 min read
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The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

Oct 29, 2026

12 min read
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Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

Oct 27, 2026

2 min read
Michiel Blonk in LBB: Can you trust AI campaign automation?

In a new piece for LBB, Cape.io CMO and co-founder Michiel Blonk asks whether AI campaign automation can be trusted at scale. His answer: only when trust is built in, through compliance checks before launch and a system that learns from every campaign. Read the full article on LBB.

Oct 21, 2026

9 min read
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Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

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5 min read
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What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

2 min read
Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

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4 min read
Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

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