Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Closed captioning & video accessibility services
Future-proof your ad delivery with broadcast-compliant captions and accessibility workflows. Sound off. Captions on. Welcome to the modern viewing reality.
Trusted by teams at
Future-proof your content
The business case for captioning
We live in a multi-screen world. Replying to a WhatsApp message while a show plays, catching an email between scenes, half-watching, half-scrolling; attention is divided. And yet, one small feature quietly keeps us connected: closed captioning.
Supported broadcast
delivery standards
We handle the technical complexity of accessibility files for TV and VOD so you don't have to.
Gen Z & Millennials
Over 50% use subtitles regularly, regardless of hearing ability.
Business impact
Aligns with the default viewing habits of the largest demographic on social media.
Brand recall
Viewers retain 10–15% more information when reading + listening.
Business impact
"Double-coding" the message improves memory retention and brand linkage.
Accessibility needs
1 in 6 adults in the UK have hearing loss.
Business impact
Ensures compliance with inclusivity standards and prevents excluding a massive market segment.
Gen Z & Millennials
Over 50% use subtitles regularly, regardless of hearing ability.
Business impact
Aligns with the default viewing habits of the largest demographic on social media.
Brand recall
Viewers retain 10–15% more information when reading + listening.
Business impact
"Double-coding" the message improves memory retention and brand linkage.
Accessibility needs
1 in 6 adults in the UK have hearing loss.
Business impact
Ensures compliance with inclusivity standards and prevents excluding a massive market segment.
The performance & compliance advantage
Closed captions don't just increase inclusivity; they increase your return on investment and ensure you're ready for tomorrow's standards.
Drive performance
Captioned content sees up to 40% higher viewership and longer watch times. Studies show a stronger brand impact, with an 8% lift in ad recall and 13% higher brand linkage when captions are included.
Future-proof your campaigns
Global accessibility standards are tightening. We ensure your assets meet the strictest new mandates, including:
European Accessibility Act (EU 2019/882)
UK Media Act 2024
Channel 4’s "100% Captioning" Mandate
ADA & FCC Compliance (US)
Supported broadcast
delivery standards
We handle the technical complexity of accessibility files for TV, VOD, and Social so you don't have to.
Broadcast captions
Teletext, OP-47, EBU-TT-D (Europe), CEA-608/708 (US)
Audio description
Standard (AD) and Extended Audio Description for the visually impaired
Turnaround
Express turnaround options for tight deadline
Why brands trust Cape.io for accessibility
The Cape.io difference
Inclusivity has been in our DNA for over 15 years.
Our expert team has played an active role in the Ad Accessibility Working Group, helping to shape the very standards that define inclusive advertising today.
FAQs
What is the difference between closed and open captions?
Do you offer audio description (AD) services?
Why are captions important for SEO?
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Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
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