Accessibility
Level up your inclusive advertising
Maximise your ROI: make your campaigns accessible to the 16% of the global population with disabilities and everyone who benefits from inclusive content.
Accessibility services are designed to open up broadcast and digital content to a broader range of people — not only those with disabilities, but anyone where those features can help. From closed captioning to signing, Cape.io helps brands globally with a range of accessibility options making ads more inclusive and making sure they reach as large an audience as possible.
Designed for everyone
Whatever the reason, accessibility features are relied on and loved by millions. From subtitles to sign language, Cape.io can help you make your ads work for everyone.
2.2 billion
people worldwide live with vision impairment
1 in 6
people experience a significant disability
80%
of Netflix users watch with closed captions at least once a month
How it works
There are several ways to make ads accessible to everyone.
Closed Captions (CC)
Text based captions, designed to support those with an audio impairment, have the option of being switched on or off by the user. CC are not only used by those with disabilities, but also people who have a different native language, parents of young children and increasing numbers of young people.
Open Captions (OC)
Also called ‘burnt in’ captions, open captions are added to the content itself and available all the time — there is no option to ever switch them off. OC are ideal for playing content in environments like waiting rooms, for those who are hard of hearing or for social media.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
North America
CC: Mandatory in Canada and available in US
UK & Ireland
CC: Approximately 20% of UK TV ads have captions. From 2026, Channel 4 and WPP Media have had mandatory captioning. ITV will have mandatory captioning starting January 2027.
AD: Well established with broadcasters, but not common
France
CC: Common with 15% of TV ads in France, including L’Oréal and Ferrero
AD: Relatively new and is currently supported by only TF1, M6, L’Équipe TV, France TV, NRJ and Canal+
Note: TF1 are asking ads to be sent with CC and AD for campaigns on air from Jan 1st.
Brazil
CC: Mandatory for all TV ads in Brazil
AD: Growing adoption for TV ads in Brazil
Signing: Can provide on demand for TV ads
Australia & New Zealand
CC: Accepted and produced for both linear and BVOD
Japan
CC: Accepted and produced for both linear and BVOD
Italy
CC: Accepted by Mediaset and Sky
Germany
AD: Accepted and produced for both linear and BVOD
Switzerland
AD: Accepted and produced for both linear and BVOD
Greece
CC: Accepted and produced for both linear and BVOD
Cyprus
CC: Accepted and produced for both linear and BVOD
Spain
CC: Mandatory on government and pharmaceutical TV advertising
