Accessibility
Level up your inclusive advertising
Maximise your ROI: make your campaigns accessible to the 16% of the global population with disabilities and everyone who benefits from inclusive content.
Accessibility services are designed to open up broadcast and digital content to a broader range of people — not only those with disabilities, but anyone where those features can help. From closed captioning to signing, Cape.io helps brands globally with a range of accessibility options making ads more inclusive and making sure they reach as large an audience as possible.
Accessibility
Level up your inclusive advertising
Maximise your ROI: make your campaigns accessible to the 16% of the global population with disabilities and everyone who benefits from inclusive content.
Accessibility services are designed to open up broadcast and digital content to a broader range of people — not only those with disabilities, but anyone where those features can help. From closed captioning to signing, Cape.io helps brands globally with a range of accessibility options making ads more inclusive and making sure they reach as large an audience as possible.
Accessibility
Level up your inclusive advertising
Maximise your ROI: make your campaigns accessible to the 16% of the global population with disabilities and everyone who benefits from inclusive content.
Accessibility services are designed to open up broadcast and digital content to a broader range of people — not only those with disabilities, but anyone where those features can help. From closed captioning to signing, Cape.io helps brands globally with a range of accessibility options making ads more inclusive and making sure they reach as large an audience as possible.
Designed for everyone
Whatever the reason, accessibility features are relied on and loved by millions. From subtitles to sign language, Cape.io can help you make your ads work for everyone.
Designed for everyone
Whatever the reason, accessibility features are relied on and loved by millions. From subtitles to sign language, Cape.io can help you make your ads work for everyone.
Designed for everyone
Whatever the reason, accessibility features are relied on and loved by millions. From subtitles to sign language, Cape.io can help you make your ads work for everyone.
2.2 billion
people worldwide live with vision impairment
1 in 6
people experience a significant disability
80%
of Netflix users watch with closed captions at least once a month
Accessibility, built into your workflow
Whether you’re building for social, CTV, or broadcast, accessibility is included.
Create and deliver accessible ads across TV and digital
Support for closed captions, audio description, and more
Compatible with global broadcast and platform standards
Accessibility, built into your workflow
Whether you’re building for social, CTV, or broadcast, accessibility is included.
Create and deliver accessible ads across TV and digital
Support for closed captions, audio description, and more
Compatible with global broadcast and platform standards
How it works
There are several ways to make ads accessible to everyone.
How it works
There are several ways to make ads accessible to everyone.
How it works
There are several ways to make ads accessible to everyone.
Closed Captions (CC)
Text based captions, designed to support those with an audio impairment, have the option of being switched on or off by the user. CC are not only used by those with disabilities, but also people who have a different native language, parents of young children and increasing numbers of young people.
Open Captions (OC)
Also called ‘burnt in’ captions, open captions are added to the content itself and available all the time — there is no option to ever switch them off. OC are ideal for playing content in environments like waiting rooms, for those who are hard of hearing or for social media.
Audio Description (AD)
A user enabled service that narrates visual content & describes any important visual details that would not be understood from the soundtrack alone for those who are visually impaired.
Accessible Transcript
Descriptions of imagery accessed via screen readers for when audio description isn't available.
Sign Interpretation
Interpretation of spoken language into sign language, for deaf people via an on-screen interpreter.
All around the world
Cape.io supports accessible advertising in multiple regions around the world and we are expanding all the time as more broadcasters and publishers continue to accept these file types.
All around the world
Cape.io supports accessible advertising in multiple regions around the world and we are expanding all the time as more broadcasters and publishers continue to accept these file types.
North America
CC: Mandatory in Canada and available in US
UK & Ireland
CC: Approximately 20% of UK TV ads have captions. From 2026 Channel 4 is making closed captions mandatory.
AD: Well established with broadcasters, but not common
France
CC: Common with 15% of TV ads in France, including L’Oréal and Ferrero
AD: Relatively new and is currently supported by only TF1, M6, L’Équipe, IV, NRJ and Canal+
Brazil
CC: Mandatory for all TV ads in Brazil
AD: Growing adoption for TV ads in Brazil
Signing: Can provide on demand for TV ads
Australia & New Zealand
CC: Accepted and produced for both linear and BVOD
Japan
CC: Accepted and produced for both linear and BVOD
Italy
CC: Accepted by Mediaset and Sky
Germany
AD: Accepted and produced for both linear and BVOD
Switzerland
AD: Accepted and produced for both linear and BVOD
Greece
CC: Accepted and produced for both linear and BVOD
Cyprus
CC: Accepted and produced for both linear and BVOD
Spain
CC: Mandatory on government and pharmaceutical TV advertising
Ready to give us a call?
We’re flexible — we’ll work on a job-by-job basis, offer holiday or sick cover, or even work on a monthly retainer.
However, whenever, whatever: we’ll get your ads from A to Z
Ready to give us a call?
We’re flexible — we’ll work on a job-by-job basis, offer holiday or sick cover, or even work on a monthly retainer.
However, whenever, whatever: we’ll get your ads from A to Z
Ready to give us a call?
We’re flexible — we’ll work on a job-by-job basis, offer holiday or sick cover, or even work on a monthly retainer.
However, whenever, whatever: we’ll get your ads from A to Z
Cross-channel campaign automation
Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
Cross-channel campaign automation
Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.
Explore related solutions.
Power up your workflow with solutions designed to eliminate friction and keep your campaigns running seamlessly across every channel.
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Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
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Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.