Executive summary
Just Eat Takeaway.com, Europe's largest food delivery platform operating across 23 countries, was struggling with a labour-intensive, fully manual campaign production process, HTML5 banners built by hand, files transferred via WeTransfer, and every asset needing to be localised per market, language, and campaign stage. By implementing Cape.io's Creative Automation, Just Eat Takeaway.com transformed their entire creative and publishing workflow, reducing campaign creation time from two weeks to just 20 minutes, freeing their design team to focus on strategy and creativity rather than production.
Just Eat Takeaway
success story
Challenge
Managing Multinational Campaign Complexity Across 23 Markets.
Just Eat Takeaway.com operates in 23 countries, making it the largest food delivery service in Europe and a leading contender worldwide. To support their growth, they needed a more efficient way to manage their marketing campaigns.
Creating marketing assets was a labor-intensive process involving multiple departments. The design team manually built HTML5 banners, which were then transferred via Wetransfer and categorized without automation.
Each campaign had to be tailored for three stages - awareness, activation, and retention - and localized for each market and language. This manual process was time-consuming and inefficient, making it difficult to adapt quickly to changes.
Solution
Just Eat Takeaway.com implemented Cape Creative Automation to streamline their creative and publishing processes.
Cape.io translated their brand guide into templates for all online channels, allowing the team to quickly generate and deploy assets across various digital platforms like Google Campaign Manager, Google DV360, and Meta. This automation reduced repetitive tasks and enabled rapid campaign launches.
Results
Just Eat Takeaway.com went from creating and publishing campaigns in 2 weeks, to 20 minutes.
The design team focuses more on creativity and strategy, significantly reducing the time spent on operational tasks.
The marketing team has more time to optimize campaigns, leading to better performance and engagement.
Additionally, budget efficiency has improved, as the team can now produce multiple asset sets at a fraction of the previous cost, allowing for more detailed and strategic campaign planning.
Industry
Food delivery & supermarkets
Headquarters
Amsterdam, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
We can be especially proud because there is now so much more variety in assets available. We can take steps in optimization and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before.
Yannick Kant
Global Lead
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