„Und das wird alles verändern!“
Erfahren Sie, was in Paris bei unserem PeachLive 5: Digital Love Event passiert ist.

Dies wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über das Rebranding von Peach zu Cape.io.
„Wir haben große Erwartungen an Addressable TV, denn das vereint die besten Aspekte beider Welten“
Addressable TV in Frankreich kommt bald! Wir waren begeistert, über 80 leitende Werbebranchenexperten zu unserem ersten ausverkauften PeachLive-Event in Paris letzten Monat willkommen zu heißen. Sie schlossen sich unserer Expertenrunde an, um über die Stärken – und Herausforderungen – der gezielten Videowerbung zu diskutieren und genossen das Frühstück im Blueshaker Penthouse.
Sehen Sie sich die Videos an, um jede kurze Präsentation der Experten (auf Französisch) zu sehen.
Laurent Destouches, Peach
Laure Debos, Publicis Media
Laurent Bliaut, TF1 Publicité
Stéphane Martin, ARPP
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026
Agentic AI vs AI wrappers vs custom AI: How to choose your path
You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
