24.09.2020
Was bedeutet Programmatic wirklich und könnte es Ihre Karriere gefährden?
Sehen Sie, wie Jason Trout, unser Chief Digital Officer, das Programmatische Marketing bei IAB Kolumbien entschlüsselt.
Author
Dieser Artikel wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über das Rebranding von Peach zu Cape.io.
Live aus seinem Dachgeschoss mit fabelhafter Flamingo-Tapete spricht Jason Trout, unser Chief Digital Officer, über die Bedeutung von programmatischem Marketing und wo es für IAB Kolumbien verbessert werden kann.
Wichtige Punkte aus seiner Präsentation beinhalten:
Was bedeutet programmatisches Marketing eigentlich?
Können Vermarkter ihre Kreativen ausreichend differenzieren, um Hyper-Segmentierung zu nutzen?
Welche potenziellen Lücken verhindern den wirklichen Fortschritt im programmatischen Marketing der Vermarkter?
Wie könnte automatisierte Upsream-Unterstützung für das digitale Ökosystem wie Peach die Kampagnenfähigkeit und den Erfolg verbessern?
Für weitere Informationen über Activators für Medienagenturen, besuchen Sie den neuesten Blogbeitrag.
Möchten Sie Peach selbst in Aktion sehen? Demo anfordern jetzt…
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
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The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
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Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
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How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
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Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
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The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
04.02.2026
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
09.01.2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
04.12.2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
02.12.2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
01.12.2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
03.11.2025
The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
Neuigkeiten
Sei der Konkurrenz immer einen Schritt voraus
Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.
04.02.2026
The guardrails of growth: Why creative intelligence demands compliance
Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
09.01.2026
Every Word Counts - Cape Closed Captioning
Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
04.12.2025
Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail
Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.
02.12.2025
How leading brands are bringing media and creative back in sync
Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.
01.12.2025
Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list
Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.
03.11.2025
The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally
Channel 4 ad accessibility 2026: Mandatory closed captioning and UK ad standards.
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Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.
Kontakt aufnehmen
Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.
Intelligente Kampagnenautomatisierung
Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.