Zukunftssicher

Holen Sie sich alle Experteneinblicke aus unserer aktuellen Veranstaltung in Sydney.

Dies wurde ursprünglich auf der Peach-Website veröffentlicht. Erfahren Sie mehr über das Rebranding von Peach zu Cape.io.

Letzten Monat freuten wir uns sehr, so viele Freunde (alte und neue) bei unserer ersten PeachLive-Veranstaltung in Australien zu treffen. Mit einem hochkarätigen Panel, darunter Brett Poole, Geschäftsführer bei Finecast, Mark Frain, CEO bei MCN und Scott Davies, CEO bei Never.no, tauchten wir tief in die Möglichkeiten ein, die sich durch die sich wandelnde Medienlandschaft heute bieten.

Besonderer Dank gilt auch dem Executive Chef Peter Conistis, der ein köstliches Mittagessen zubereitet hat, sowie unserem großartigen Veranstaltungsort, Beta Bar & Gallery.

Brett Poole, Finecast

Adressierbares Fernsehen: Wo Fernsehen auf Daten trifft

„In den letzten 5 Jahren hat sich das Fernsehen mehr verändert als in den letzten 50 Jahren.“ Brett stellt adressierbares Fernsehen vor und erklärt, wie Addressable Werbungsmöglichkeiten eröffnet und einen signifikanten Anstieg von Reichweite und Effektivität von Werbung für alle Arten von Marken antreibt.

Scott Davies, never.no 

Entfesseln Sie die Kraft dynamischer Inhalte

„Wir dachten, wenn wir das Engagement der Zuschauer im linearen Fernsehen erhöhen können, dann machen wir das auch in der Werbung. Das wird ein Kinderspiel – viel einfacher als Live-TV. Oh." Scott erklärt, wie never.no die Macht der dynamischen Werbung nutzt, um Marken zu helfen, personalisierte, relevante kreative Inhalte zu erstellen.

Mark Frain, MCN 

Entfesseln Sie die Kraft dynamischer Inhalte

„Wie sieht die Käuferseite von morgen aus? Es gibt einige interessante Trends – und einige wirklich beängstigende." Von Kurzfristigkeit bis zur Überbetonung von Ängsten rund um Self-Service: Mark geht auf die Herausforderungen ein, mit denen die Werbebranche konfrontiert ist, und wie sie eine zukünftige Käuferseite aufbauen, die sowohl mit Leistung als auch Marke verbunden ist.

Interessiert an zukünftigen PeachLive-Veranstaltungen? Folgen Sie uns auf Twitter, und halten Sie Ausschau nach Details im Blog. Oder wenn Sie wissen wollen, wie Peach Ihnen helfen kann, klicken Sie hier, um mit einem unserer Teammitglieder in Kontakt zu treten.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Neuigkeiten

Sei der Konkurrenz immer einen Schritt voraus

Neugierig auf die neuesten Trends im Marketing und Werbung? Abonniere unseren monatlichen Promarketers-Newsletter und bleibe informiert.

08.05.2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

23.04.2026

Agentic AI vs AI wrappers vs custom AI: How to choose your path

You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

30.03.2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

18.03.2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16.03.2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27.02.2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch

Kontakt aufnehmen

Lassen Sie uns Ihnen zeigen, was Cape.io leisten kann.

Intelligente Kampagnenautomatisierung

Cape.io vernetzt Ihr Team, DAM, Ad-Server, DSPs, Tools und mehr, sodass Sie nichts herausreißen oder ersetzen müssen.

Copyright © 2025 Cape.io alle Rechte vorbehalten

Deutsch