23 may 2019

"¡Y eso lo cambiará todo!"

Descubra lo que sucedió en París en nuestro evento PeachLive 5: Digital Love.

Esto fue publicado originalmente en el sitio web de Peach. Descubre más sobre el cambio de marca de Peach a Cape.io.

“Tenemos una enorme expectativa sobre la TV direccionable porque es lo que reúne lo mejor de ambos mundos”

¡La TV direccionable en Francia llegará pronto! Estuvimos encantados de dar la bienvenida a más de 80 profesionales senior de la industria del anuncio a nuestro primer evento PeachLive totalmente vendido en París el mes pasado. Se unieron a nuestro panel de expertos de la industria para discutir el poder — y los desafíos — de la publicidad de video dirigida, y para disfrutar del desayuno en el Penthouse de Blueshaker.

Mira los videos para ver la corta presentación de cada experto (en francés).

Laurent Destouches, Peach

 

Laure Debos, Publicis Media 

 

Laurent Bliaut, TF1 Publicité

 

Stéphane Martin, ARPP

 

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Noticias

Mantente a la vanguardia

¿Tienes curiosidad sobre lo último en marketing y publicidad? Suscríbete a nuestro boletín mensual de Promarketers.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

9 ene 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

4 dic 2025

Flying high with AI: How Cape.io revolutionized KLM's email marketing with AirMail

Discover how Cape.io partnered with KLM to build AirMail, an innovative AI co-pilot that generates highly customized email campaigns with unprecedented speed, efficiency, and scale.

2 dic 2025

How leading brands are bringing media and creative back in sync

Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

1 dic 2025

Don't let compliance clog your chimney: A Christmas ad 'naughty or nice' list

Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

3 nov 2025

La revolución silenciosa: cómo el mandato de subtítulos de Channel 4 está transformando la publicidad en todo el mundo

Accesibilidad de anuncios de Channel 4 para 2026: Subtítulos obligatorios y estándares de anuncios en el Reino Unido.

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish

Ponte en contacto

Te mostraremos lo que Cape.io puede hacer.

Automatización de Campañas Inteligentes

Cape.io conecta a tu equipo, DAM, servidores de anuncios, DSP, herramientas y más, para que no necesites desmantelar y reemplazar.

© 2025 Cape.io. Todos los derechos reservados

Spanish