Lancement du hub de l’Alliance pour l’accessibilité des Publicités

La publicité est pour tout le monde 🤝

Ceci a été initialement publié sur le site Web de Peach. Découvrez-en plus sur le changement de marque de Peach à Cape.io.

Aujourd'hui, l'Alliance pour l'accessibilité des publicités a lancé son nouveau hub qui inclut toutes les directives dont vous pourriez avoir besoin pour vous assurer que votre création est accessible. 


Photo par Matt Humphreys

Le but de l'accessibilité est d'être inclusif pour tout le monde et n'importe qui. En apprenant à inclure l'accessibilité dès le début dans le brief, jusqu'à s'assurer que les fichiers appropriés sont délivrés aux médias — vous apprendrez les sous-titres fermés et ouverts, les descriptions audio et bien plus encore.

 “C'est un impératif social et moral, central pour la croissance et la confiance. Nous avons produit cette directive en association avec nos partenaires Responsible Marketing Advisory, Flock Associates et les membres de l'Alliance pour l'accessibilité des publicités pour partager des apprentissages, des idées et des initiatives d'autres marques qui ont déjà commencé leur parcours d'accessibilité”. - Alliance pour l'accessibilité des publicités, janvier 2025

Nos propres Shelby Akosa et James Sanderson ont contribué à ce travail significatif – Cape.io (anciennement Peach) est fier de faire avancer l'accessibilité dans l'industrie et d'avoir joué un rôle ! 

Découvrez le nouveau hub maintenant. Vous pouvez également en lire plus sur l'accessibilité et les services associés que Peach offre sur notre site Web 🍑

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Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

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© 2025 Cape.io. Tous droits réservés

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Prendre contact

Découvrez tout ce que Cape.io peut faire pour vous

Automatisation Intelligente des Campagnes

Cape.io connecte votre équipe, votre DAM, vos ad servers, vos DSP et vos autres outils, sans qu’il soit nécessaire de tout remplacer

© 2025 Cape.io. Tous droits réservés

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