Punta in alto, pensa a lungo termine, punta sul POD

Novità nella piattaforma Cape Advanced TV: Stiamo introducendo un nuovo set massiccio di funzionalità per facilitare la modifica delle campagne, gestire le Pubblicità di lunga durata, scaricare i POD (esatto, la tanto richiesta Prova di Consegna è finalmente qui) e molto altro ancora.

Questo post sul blog è stato originariamente pubblicato sul sito web di Peach. Scopri di più sul rebranding da Peach a Cape.io.

Modifica campagne come un professionista

Un nuovo design della pagina campagna sta arrivando nel Prodotto Peach

 
Questo nuovo design non è solo un bel viso, ti permette di...

  1. Modificare destinazioni su più annunci — seleziona gli annunci che vuoi cambiare e puoi modificare le destinazioni su tutti

  2. Eliminare facilmente destinazioni su più annunci

  3. Dare un’occhiata veloce alle destinazioni — fai clic sul pulsante visualizza destinazioni per rimuoverle o visualizzarle rapidamente

  4. Attivare o disattivare i sottotitoli su più annunci in una volta sola

  5. Prossimamente: conferma e invia singoli annunci quando sono pronti (non è necessario confermare l'intera campagna), scegli quali dati visualizzare e altro ancora…

Leggi di più nelle pagine di aiuto…

Grazie POD che è qui 

Ora puoi scaricare un PDF Prova di Consegna dalla pagina campagna


Esatto, ottieni un PDF Prova di Consegna (POD) dalla pagina campagna… finalmente. Scarica, condividi con i clienti, archivialo, invialo al tuo team contabile, stampalo e incornicialo. 

Leggi di più…

Mettiti in formato (lungo) 

Peach supporta ora completamente gli annunci longform nel Regno Unito, Germania, Austria e Svizzera 


Ora puoi inviare asset video XDCAM fino a 30 minuti. Basta scegliere il tipo di annuncio longform, aggiungere i dettagli e via. Guarda ora il nostro video demo di due minuti. Visualizza le specifiche complete per gli annunci longform UK/ROI.

“Usare Peach per i nostri annunci Longform è un gioco da ragazzi. È così utile ed efficiente poterlo fare sulla stessa piattaforma su cui consegniamo i formati brevi, quindi è super facile allineare le campagne. Questo ci fa risparmiare tempo, sforzo e semplifica l'intero processo. Insieme al solito fantastico supporto clienti, che ci aspettiamo da Peach, è un’esperienza eccezionale a tutto tondo.”
— Michael Coates, Capo della Post Produzione, Re:Pro

Controllo di sicurezza


Controlla le aree di sicurezza per il titolo e le immagini

Sul video di anteprima puoi ora applicare diverse aree di sicurezza (alias Gabbia di Sicurezza) per controllare le aree di sicurezza per titoli e grafiche per annunci TV 16:9. Prossimamente: supporto alle aree di sicurezza per asset digitali.  

Scarica tutto

Rendere il flusso di lavoro degli Attivatori più efficiente

Gli utenti Activator possono ora scaricare più asset in una volta dalla pagina Consegne Campagna — rendendolo molto più semplice per scaricare tutti gli asset disponibili o per destinazione.

(Non) prendere L

Peach ora supporta annunci a forma di L in Spagna 

Questi sono un nuovo tipo di annuncio display CTV progettati per essere mostrati insieme al programma principale per una durata di 10 secondi. L'annuncio è posizionato a sinistra e in basso sullo schermo in un modello a forma di L. Non sai cosa sono? Ottieni le specifiche complete nella pagina di aiuto per gli annunci a forma di L.

Allegati di destinazione

Carica documenti di autorizzazione per le destinazioni

A partire da Colombia, Filippine, Indonesia, Malesia e Thailandia, stiamo aggiungendo la possibilità di caricare documenti di autorizzazione (normalmente PDF) per specifici annunci.

Notizie

Anticipa le tendenze

Sei curioso di scoprire le ultime novità nel marketing e nella pubblicità? Iscriviti alla nostra newsletter mensile Promarketers.

18 mar 2026

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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

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The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Notizie

Anticipa le tendenze

Sei curioso di scoprire le ultime novità nel marketing e nella pubblicità? Iscriviti alla nostra newsletter mensile Promarketers.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 feb 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Notizie

Anticipa le tendenze

Sei curioso di scoprire le ultime novità nel marketing e nella pubblicità? Iscriviti alla nostra newsletter mensile Promarketers.

18 mar 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 mar 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 feb 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 feb 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 feb 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 feb 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano

Contattaci oggi stesso

Vediamo cosa può fare Cape.io.

Automazione Intelligente delle Campagne

Cape.io connette il tuo team, DAM, ad server, DSP, strumenti e altro ancora, così non è necessario strappare e sostituire.

© 2025 Cape.io. Tutti i diritti riservati

Italiano