Vá grande, vá longe, vá POD

Novo na plataforma Cape Advanced TV: Estamos lançando um novo conjunto massivo de recursos para facilitar a edição de campanhas, gerenciar anúncios longform, baixar PODs (é isso mesmo, o muito solicitado Prova de Entrega está finalmente aqui) e muito mais.

Esta postagem no blog foi publicada originalmente no site da Peach. Descubra mais sobre a mudança de marca de Peach para Cape.io.

Edite campanhas como um profissional

Um novo design de página de campanha está chegando no Produto Peach

 
Este novo design não é apenas uma cara bonita, ele permite que você...

  1. Editar destinos em vários anúncios — selecione os anúncios que deseja alterar e você pode editar destinos em todos eles

  2. Facilmente excluir destinos em vários anúncios

  3. Dar uma rápida espiada nos destinos — clique no botão de visualizar destinos para removê-los ou visualizá-los rapidamente

  4. Alternar legendas ligadas ou desligadas em vários anúncios de uma só vez

  5. Em breve: confirme e envie anúncios individuais quando estiverem prontos (não há necessidade de confirmar toda a campanha), escolha quais dados ver, e mais...

Leia mais nas páginas de Ajuda...

Agradeça ao POD por isso 

Agora você pode baixar um Comprovante de Entrega em PDF da página da campanha


É isso mesmo, obtenha um Comprovante de Entrega (POD) em PDF da página da campanha... finalmente. Baixe, compartilhe com os clientes, arquive, envie para sua equipe de contas, imprima e emolde. 

Leia mais...

Entregue na (longa)forma 

A Peach agora oferece suporte total a anúncios de longa duração no Reino Unido, Alemanha, Áustria e Suíça 


Agora você pode enviar ativos de vídeo XDCAM com até 30 minutos de duração. Basta escolher o tipo de anúncio de longa duração, adicionar os detalhes e pronto. Assista ao nosso vídeo demo de dois minutos agora mesmo. Veja a especificação completa para anúncios de longa duração no Reino Unido/ROI.

“Usar a Peach para nossos anúncios de longa duração é muito fácil. É tão útil e eficiente que podemos fazer isso na mesma plataforma em que entregamos anúncios de curta duração, o que facilita a coordenação das campanhas. Isso nos economiza tempo, esforço e simplifica todo o processo. Junto com o suporte ao cliente fantástico que esperamos da Peach, é uma experiência excelente.”
— Michael Coates, Head of Post Production, Re:Pro

Verificação de segurança


Verifique áreas seguras de título e gráfico

No vídeo de pré-visualização, agora você pode aplicar diferentes Áreas de Segurança (também conhecidas como Gaiola de Segurança) para verificar as áreas seguras de título e gráfico para anúncios de TV 16:9. Em breve: suporte para áreas de segurança para ativos digitais.  

Baixar tudo

Tornando o fluxo de trabalho dos Activators mais eficiente

Os usuários do Activator agora podem baixar vários ativos de uma vez da página de Entregas de Campanha — tornando muito mais fácil baixar todos os ativos disponíveis ou por destino.

Não perca a oportunidade 

A Peach agora oferece suporte a anúncios em formato L na Espanha 

Este é um novo tipo de anúncio de exibição CTV projetado para ser mostrado junto com o programa principal por uma duração de 10 segundos. O anúncio é colocado à esquerda e na parte inferior da tela em um padrão em forma de L. Não sabe o que são? Obtenha a especificação completa na página de ajuda de anúncios em formato L.

Anexos de destino

Carregue documentos de autorização para destinos

Começando pela Colômbia, Filipinas, Indonésia, Malásia e Tailândia, estamos adicionando a capacidade de carregar documentos de autorização (normalmente PDFs) para anúncios específicos.

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

18 de mar. de 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 de mar. de 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 de fev. de 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 de fev. de 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 de fev. de 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

18 de mar. de 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 de mar. de 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 de fev. de 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 de fev. de 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 de fev. de 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Notícias

Fique à frente da curva

Curioso sobre as novidades em marketing e publicidade? Assine nossa newsletter mensal Promarketers.

18 de mar. de 2026

No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

16 de mar. de 2026

The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations

As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

27 de fev. de 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

26 de fev. de 2026

One platform, many realities: How creative automation platforms resolve the global vs. local tension

Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.

Many global advertisers are chasing the same ideal: scale without losing relevance.

Consistency without uniformity.
Efficiency without bureaucracy.

It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.

The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.

Everyone is looking for this balance. Very few get it right.

11 de fev. de 2026

EPTVI Initiative launches Stage Two to help programmatic TV scale across Europe’s largest advertising markets

Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.

4 de fev. de 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese

Entre em contato

Vamos mostrar o que a Cape.io pode fazer.

Automação de Campanhas Inteligentes

Cape.io conecta sua equipe, DAM, servidores de anúncios, DSPs, ferramentas e mais, para que você não precise arrancar e substituir.

© 2025 Cape.io. Todos os direitos reservados

Portuguese