这篇文章最初发布在 Peach 网站上。了解更多关于 从 Peach 到 Cape.io 的重新品牌。
上个月，在我们澳大利亚首次举办的 PeachLive 活动中，我们很高兴看到那么多新老朋友。活动中有一组全明星小组，包括 Finecast 的总经理 Brett Poole、MCN 的首席执行官 Mark Frain和 Never.no 的首席执行官 Scott Davies，我们深入探讨了如何抓住当今不断变化的媒体环境所带来的新机会。
特别感谢行政总厨 Peter Conistis，他制作了美味的午餐，还要感谢我们绝妙的场地 Beta Bar & Gallery。
Brett Poole，Finecast
可寻址电视：电视与数据的结合
“在过去的五年里，电视发生的变化超过了过去五十年。”Brett 介绍了可寻址电视，并解释了可寻址如何为广告打开机会并显著提升广告在各类品牌中的覆盖率和效果。
Scott Davies，never.no
释放动态内容的力量
“我们认为，如果我们可以增加线性电视的受众参与度，那么我们也可以在广告中实现。这将会轻而易举——比现场直播简单很多。哦。” Scott 解释了 never.no 如何利用动态广告的力量帮助品牌创造个性化和相关性创意内容。
Mark Frain，MCN
释放动态内容的力量
“明天的买方市场会是什么样子？有一些有趣的趋势——也有一些真正可怕的。”从短期主义到对自助服务过度关注的担忧，Mark 深入探讨了广告行业面临的挑战，以及他们如何构建一个既连接绩效又包含品牌的未来买方市场。
有兴趣参加未来的 PeachLive 活动吗？在Twitter上关注我们，并密切关注博客获取详细信息。或者，如果您想知道 Peach 如何帮助您，请点击此处与我们的团队成员取得联系。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
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新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年5月8日
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026年4月23日
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
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The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
新闻
保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
2026年5月8日
Brazil votes. Cape.io already knows what that means.
Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.
2026年4月23日
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.
2026年3月30日
Operationalizing AI in advertising: Why it must be embedded, not bolted on
Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.
2026年3月18日
No more chocolate at breakfast? Navigating the new LHF ad rules this Easter
As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.
2026年3月16日
The future of inclusion: How Cape.io powered Virgin Media Television’s fully accessible ad break during the Men’s Six Nations
As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.
2026年2月27日
Navigating Channel 4’s 2026 closed caption mandate
As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.
The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。