2020年9月24日

程序化广告究竟意味着什么?它会对你的职业生涯产生不利影响吗?

观看我们的首席数字化官 Jason Trout 在 IAB 哥伦比亚解析程序化营销

Author

本文最初发表于Peach网站。了解更多关于 从Peach到Cape.io的品牌重塑的信息。

在他的阁楼直播中,背景是极好的火烈鸟墙纸,我们的首席数字化官Jason Trout讨论了程序化营销的重要性,以及IAB哥伦比亚如何进行改进。 

 

他演讲中的要点包括:

  • 程序化营销到底是什么意思?

  • 营销人员是否充分区分他们的创意以利用超细分市场? 

  • 有哪些潜在的缺口阻碍了营销人员实现真正的进步性程序化营销?

  • 如何通过自动化上游支持诸如Peach这样的数字生态系统,提高活动能力和成功率?

欲了解更多关于媒体代理Activator的信息,请访问最新的博客文章。 

想亲眼看看Peach的实际效果吗? 申请演示…

 

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保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

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新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

2026年2月4日

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新闻

保持领先地位

对市场营销和广告的最新动态感到好奇吗? 订阅我们的每月《专业营销者》通讯。

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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

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© 2025 Cape.io。版权所有

中文

联系我们

让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

中文

联系我们

让我们向您展示 Cape.io 可以做什么。

Intelligent Campaign Automation

Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

© 2025 Cape.io。版权所有

中文