Libéma
success story
Executive summary
Libéma, one of the largest leisure companies in the Netherlands, needed a faster and more consistent way to produce social, video, image, and display ads across its diverse portfolio of amusement parks, holiday parks, and event venues. Each location had its own brand guidelines, making manual production slow, repetitive, and prone to errors, with banner creation taking up to 10 hours per set. By adopting Cape.io’s creative automation, Libéma introduced a templated workflow that allows teams to quickly create reusable ad formats tailored to each location’s branding. This streamlined process enabled faster collaboration, simplified feedback through preview links, and significantly reduced production time while maintaining full brand consistency across all channels.
Challenge
The Bottleneck of Manual Ad Creation for Multi-Location Campaigns.
Libéma is one of the largest leisure companies in the Netherlands. Operating across amusement parks, holiday parks, and fairs & events venues, Libéma offers beautiful locations catering to both families and the corporate sector. They want to easily create social, image, video, and display ads for their varying industries to always resonate with their different audiences.
Before using Cape Creative Automation, the main challenge faced by Libéma was the time-consuming process of creating image, video, and display banners for their different locations.
This involved ping-ponging back and forth between all the teams to adjust, fine-tune, and approve the ads. This process, taking 4-10 hours per banner set, became a bottleneck in the campaign process, leading to delays and inefficiencies. Since each of Libéma’s locations has its own brand guide, manually creating these ads was even more time-consuming and error-prone.
Solution
Cape Creative Automation’s advanced templating system enables seamless display, social, and video ad creation that aligns with all their locations’ brand guidelines.
From amusement parks to event venues, they all have a different brand guide.
After easily creating a template by themselves, they can reuse it countless times for each location and adapt the content as needed. Libéma can now effortlessly make adjustments and coordinate within a single environment for all their locations.
Results
With this setup, Libéma can effortlessly create, scale and deliver their campaigns for different channels and locations, while always staying on-brand.
Their optimized asset creation significantly reduced time to market with slashed banner animation time from 4-10 hours to 15-30 minutes. These improvements give them more time for optimization, testing, and learning.
Additionally, preview links of banner sets can now be sent to brand leads, streamlining feedback without the need to download zip files, reducing errors, and improving the feedback process. The new templates have alleviated the heavy burden on creative teams, allowing more time for optimization, testing, and learning.
Libéma
Athletics & recreation
Headquarters
's-Hertogenbosch, Netherlands
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
