Executive summary
Air France, one of the world's leading airlines with flights to over 200 destinations, needed to deliver an exponential volume of marketing content across 90+ markets, spanning social media, email, and display, all localized, translated, and on-brand. Managing this manually across so many markets, languages, and platforms was neither efficient nor sustainable.
By partnering with Cape.io, Air France built a centralized global asset library with automatic translation and distribution, introduced a no-code email solution with live pricing and personalization, and empowered local teams and agencies to execute campaigns without additional licensing costs or agency overhead.
Challenge
Air France is one of the largest airlines in France, operating flights to over 200 destinations worldwide.
Founded in 1933, Air France is known for its exceptional customer service, innovative technology, and commitment to sustainability, making it a top choice for travellers around the world. To communicate these services to a wide audience, they turned to Cape Creative Automation to facilitate an omnichannel presence.
Air France faced marketing challenges that it had to overcome to remain competitive in the ever-changing travel marketplace. With its presence in over 90 markets, more marketing platforms available than ever before and a very dynamic customer demand, Air France had to deliver an exponential amount of content.
They needed a wide range of social media content and converting email campaigns that stood out in overflowing inboxes. Add to that the corresponding translations and localizations to stay relevant and target customers across all markets, cultures, and languages, all while staying in line with the brand identity.
solution
Cape Creative Automation provided AirFrance with a global asset library linked to automatic translation and distribution for local teams or agencies.
Air France now effortlessly adds new social and email formats, ensuring all assets meet ad specs globally. The global team invests in templates, covering licensing costs, enabling smaller markets to use them at no extra expense. Cape.io's email solution features a user-friendly interface, no coding needed.
Air France can now send personalized emails that contain the latest deals and pricing per location. Custom building blocks allow image uploads, dropdowns, and feed integrations for automated pricing and offers. And, they can now set up landing pages in-tool so everyone gets to the right website destination.
Results
With this set-up, Air France is able to effortlessly create, scale and deliver all-round campaigns across all 90 markets.
The process is highly efficient and cost-saving. Most decisions are steered by the global branding team and they can immediately create and distribute all creatives with the right specs, aligning with the global strategy, brand identity, and content compliances.
Working with Cape Creative Automation has also impacted their operational processes greatly so they can now focus on improved test & learn processes through faster turnaround time, flexibility and no costs included.
Air France
Travel
Headquarters
Paris, France
Company Size
Enterprise
Teams involved
In-house brand teams
Ad Ops teams
Creative Agencies
Gallery
Campaign assets and creative outputs across channels and markets.
Cape.io solutions used
Our modular solutions can be combined to support every stage of your campaign workflow, from creative production and validation to publishing and delivery.
