Soft cream and lilac gradient background used in Cape.io page headers

Cape Ad Validation

Take the guesswork out of creative QA

Trusted by the world’s leading publishers and networks: test ads with total accuracy and confidence, in under 60 seconds. 

No more delays, no more surprises, just full control. See it in action by scheduling a free demo today.

Cape.io campaign dashboard showing creatives and delivery status

Optimise campaigns

Take your campaigns to the next level

Load times, file size, incorrect audio levels all impact ad experience. Fix or set expectations by letting Advalidation identify problems before launch.

Improve load time

Analyse load times, file requests, initial and subsequent file load times, checks to make sure that ads don't slow pages down, use excessive bandwidth, or cause other issues on your website or app.

Use less energy

Get a sustainability benefit by making ads less energy-intensive and reducing their emissions.

Test (audio) volume

Unexpected increases in audio volume between content and commercials can be jarring and annoying for users. Our tests allow you to set audio volume standards according to your needs.

Ad performance chart next to a card claiming three times faster load times

Optimise campaigns

Take your campaigns to the next level

Load times, file size, incorrect audio levels all impact ad experience. Fix or set expectations by letting Advalidation identify problems before launch.

Improve load time

Analyse load times, file requests, initial and subsequent file load times, checks to make sure that ads don't slow pages down, use excessive bandwidth, or cause other issues on your website or app.

Use less energy

Get a sustainability benefit by making ads less energy-intensive and reducing their emissions.

Test (audio) volume

Unexpected increases in audio volume between content and commercials can be jarring and annoying for users. Our tests allow you to set audio volume standards according to your needs.

Ad performance chart next to a card claiming three times faster load times

Reliable quality

QC you can rely on

Ensure you meet all specification and compliance requirements for video and display ads with complete confidence.

Reliable QC

Create a consistent, watertight system to test your ads that saves time and doesn’t rely on guesswork.

Tailored to you

With customisable test variables to assess in QC, you can easily adjust for 40+ areas to test compliance and functionality in audio, video and display ads.

Handbag campaign creative passing Cape.io quality assurance checks with no risks

Reliable quality

QC you can rely on

Ensure you meet all specification and compliance requirements for video and display ads with complete confidence.

Reliable QC

Create a consistent, watertight system to test your ads that saves time and doesn’t rely on guesswork.

Tailored to you

With customisable test variables to assess in QC, you can easily adjust for 40+ areas to test compliance and functionality in audio, video and display ads.

Handbag campaign creative passing Cape.io quality assurance checks with no risks

Reliable quality

QC you can rely on

Ensure you meet all specification and compliance requirements for video and display ads with complete confidence.

Reliable QC

Create a consistent, watertight system to test your ads that saves time and doesn’t rely on guesswork.

Tailored to you

With customisable test variables to assess in QC, you can easily adjust for 40+ areas to test compliance and functionality in audio, video and display ads.

Handbag campaign creative passing Cape.io quality assurance checks with no risks

Transparency

Be ad confident 

Everything you need to test display and video ad campaigns with complete confidence.

Continuous monitoring

Mid-campaign testing allows you to ensure ads remain compliant and high-quality.

Change updates

Our clear design makes it easy to identify the aspects of your creative that didn’t pass QC.

Seamless collaboration made easy

Share reports easily with stakeholders to help avoid campaign delays.

Duotone fashion creative beside a Cape.io log of detected ad changes

Transparency

Be ad confident 

Everything you need to test display and video ad campaigns with complete confidence.

Continuous monitoring

Mid-campaign testing allows you to ensure ads remain compliant and high-quality.

Change updates

Our clear design makes it easy to identify the aspects of your creative that didn’t pass QC.

Seamless collaboration made easy

Share reports easily with stakeholders to help avoid campaign delays.

Duotone fashion creative beside a Cape.io log of detected ad changes

Transparency

Be ad confident 

Everything you need to test display and video ad campaigns with complete confidence.

Continuous monitoring

Mid-campaign testing allows you to ensure ads remain compliant and high-quality.

Change updates

Our clear design makes it easy to identify the aspects of your creative that didn’t pass QC.

Seamless collaboration made easy

Share reports easily with stakeholders to help avoid campaign delays.

Duotone fashion creative beside a Cape.io log of detected ad changes

Features

Ensure your campaign isn’t slowed down by ensuring compliance. With 40+ features, here are some highlights.

Documents icon representing ad file checks
Multi-ad upload

Instantly analyse multiple ads through our bulk upload feature (supports multiple Excel sheets, VAST tags, images, video and ZIP files): no more copy-and-pasting of individual tags. Bonus: Send files for QC by simply emailing them to Ad Validation and we’ll sort the rest.

Shield with a tick representing validated advertising
Pick your cookies

Rather than approving the same vendors over and over again, create a list of accepted ones  who meet your requirements.

Audio icon representing sound checks in ad validation
Monitor live campaigns

Get proactive and monitor in-flight campaigns. Receive alerts for creative swaps, added tracking pixels, load time changes and other issues.  Track the timeline of creative changes and get notifications to remind you of issues until they are fixed or approved.

Checklist icon representing automated validation results
Avoid data leaks

Safeguard assets against reputational risk: ensure privacy and compliance for digital ads. We alert you to any potential sources of data-leakage or privacy violations and surface third party vendors, unapproved pixels and trackers.

20+ tests for video

Complete video ad-quality control: With 20+ video tests, instantly see audio volume, bitrates, resolution, privacy issues and more. Eliminate delays, lost revenue, and “make good” campaigns while providing an optimal user experience.

Third party file-size

During testing, Ad Validation simulates a slow page load to determine if tags are reducing the upload speed of large assets until the page and its content have finished loading.

Ensure performant ads

Ad Validation analyses load times, the number of file requests, initial load, sub load, and much more to make sure that ads don't slow pages down, use excessive bandwidth, or cause other issues on your web site or app.

Privacy compliant

Ad Validation highlights cookies and pixels fired by third-parties, exposing potential sources of data-leakage and privacy violations. Overlay your own list of trusted vendors (or use ours), to stop anyone from accessing your data.

Test loading time

Load times impact viewability. Let Ad Validation identify ads that risk poor viewability before campaign launch so they can be improved and expectations managed.

Cape.io validation report for a sports pre-roll ad, checking VAST, VPAID and audio levels

20+ tests for video

Complete video ad-quality control: With 20+ video tests, instantly see audio volume, bitrates, resolution, privacy issues and more. Eliminate delays, lost revenue, and “make good” campaigns while providing an optimal user experience.

Third party file-size

During testing, Ad Validation simulates a slow page load to determine if tags are reducing the upload speed of large assets until the page and its content have finished loading.

Ensure performant ads

Ad Validation analyses load times, the number of file requests, initial load, sub load, and much more to make sure that ads don't slow pages down, use excessive bandwidth, or cause other issues on your web site or app.

Privacy compliant

Ad Validation highlights cookies and pixels fired by third-parties, exposing potential sources of data-leakage and privacy violations. Overlay your own list of trusted vendors (or use ours), to stop anyone from accessing your data.

Test loading time

Load times impact viewability. Let Ad Validation identify ads that risk poor viewability before campaign launch so they can be improved and expectations managed.

Cape.io validation report for a sports pre-roll ad, checking VAST, VPAID and audio levels

20+ tests for display ads

No more guessing. No more delays. Just complete confidence and total peace of mind for you, your team, and your clients. Effortless testing of each display ad - before launch and during the campaign lifecycle.

Customise your settings

Ad Validation can be set up to check for compliance with IAB, Hulu, YouTube, or your custom and industry standard video ad specification.

Full VAST testing

Using VAST tags Ad Validation will automatically download and test all media-files for compliance with your ad specification.

Resolution

Make sure video assets meet your specific requirements. Ad Validation downloads all media-files running on a VAST-tag and compares their properties with your specification.

Audio volume

Avoid sudden jarring increases in audio volume between content and commercials by using our Audio Average Volume test to set custom volume standards.

Cape.io QC report for a 300x250 display ad, listing load size, file requests and CPU usage

20+ tests for display ads

No more guessing. No more delays. Just complete confidence and total peace of mind for you, your team, and your clients. Effortless testing of each display ad - before launch and during the campaign lifecycle.

Customise your settings

Ad Validation can be set up to check for compliance with IAB, Hulu, YouTube, or your custom and industry standard video ad specification.

Full VAST testing

Using VAST tags Ad Validation will automatically download and test all media-files for compliance with your ad specification.

Resolution

Make sure video assets meet your specific requirements. Ad Validation downloads all media-files running on a VAST-tag and compares their properties with your specification.

Audio volume

Avoid sudden jarring increases in audio volume between content and commercials by using our Audio Average Volume test to set custom volume standards.

Cape.io QC report for a 300x250 display ad, listing load size, file requests and CPU usage
Pink and lilac gradient background used across Cape.io pages

Ready to take the guesswork out of creative QC?

Test multiple ads with 100% accuracy and confidence, in under 60 seconds. See Ad Validation in action by scheduling a free demo today.

Ready to take the guesswork out of creative QC?

Test multiple ads with 100% accuracy and confidence, in under 60 seconds. See Ad Validation in action by scheduling a free demo today.
Pink and lilac gradient background used across Cape.io pages

Ready to take the guesswork out of creative QC?

Test multiple ads with 100% accuracy and confidence, in under 60 seconds. See Ad Validation in action by scheduling a free demo today.

Platform

Cross-channel campaign automation

Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.

Cross-channel campaign automation

Discover Cape.io’s solutions to streamline, automate, and scale your cross‑channel campaigns with ease.

Nov 4, 2026

3 min read
The Creative Burden Index 2026: the creative workload is growing faster than your team

The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

Oct 29, 2026

12 min read
Automated ad QA for publishers and streamers: stop broken ads before they go live

Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

Oct 27, 2026

2 min read
Michiel Blonk in LBB: Can you trust AI campaign automation?

In a new piece for LBB, Cape.io CMO and co-founder Michiel Blonk asks whether AI campaign automation can be trusted at scale. His answer: only when trust is built in, through compliance checks before launch and a system that learns from every campaign. Read the full article on LBB.

Oct 21, 2026

9 min read
Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

5 min read
Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

2 min read
Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

4 min read
Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

9 min read
Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

2 min read
Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

3 min read
Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.

Nov 4, 2026

3 min read
The Creative Burden Index 2026: the creative workload is growing faster than your team

The inaugural Creative Burden Index draws on more than 700,000 creative files produced through the Cape.io platform between September 2022 and August 2026 to understand how the demands placed on creative teams have changed.

Oct 29, 2026

12 min read
Automated ad QA for publishers and streamers: stop broken ads before they go live

Stop broken ads before they go live. See how automated ad QA protects ad quality for broadcasters, streamers and CTV platforms at ingestion.

Oct 27, 2026

2 min read
Michiel Blonk in LBB: Can you trust AI campaign automation?

In a new piece for LBB, Cape.io CMO and co-founder Michiel Blonk asks whether AI campaign automation can be trusted at scale. His answer: only when trust is built in, through compliance checks before launch and a system that learns from every campaign. Read the full article on LBB.

Oct 21, 2026

9 min read
Global TV advertising compliance: how to clear ads across 20+ markets

Global TV advertising compliance requires more than approving one master creative. It requires validating each version against the requirements of the market where it will run.

Oct 20, 2026

5 min read
Sora 2 shutdown: what it means for AI-powered creative when the model goes dark

What happens to your campaigns when the tool underneath them simply disappears?

Oct 19, 2026

2 min read
Compliance: eliminate creative risk across 20+ global markets

We are excited to announce major updates to Cape.io Compliance.

closed caption ITV

Oct 15, 2026

4 min read
Navigating ITV's 2027 closed caption mandate

This is the moment captions go mainstream. Here is everything you need to know about the ITV mandate and how to get your workflow ready before it lands.

Cape.io graphic of a gradient sphere rolling along an orange track

Oct 9, 2026

9 min read
Global CTV advertising at scale: why ad compliance must go beyond the master file

Ad compliance can no longer be treated as a final check on a single master file. It needs to be built into the process of creating, adapting and delivering every ad variant.

Cape.io G2 Fall 2026 High Performer badges for EMEA, Europe and overall

Sep 25, 2026

2 min read
Cape.io named a G2 High Performer in Fall 2026: What clients say

Cape.io was named a High Performer in G2's Fall 2026 reports

Cape.io Reporting Intelligence dashboard showing campaign metrics at a glance

Sep 24, 2026

3 min read
Reporting Intelligence: campaign clarity in one click

We are excited to announce that Reporting Intelligence is officially live in Cape Creative Automation.