New! Deliver ads with Audio Descriptions (AD) in Cape Advanced TV

May 7, 2024

Improving how AD files are integrated into the ad delivery workflow.

Get more info

Ad delivery form with the audio description field set to With description, beside a passed QC report

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

Audio Description (AD) is a track narration overlaid on an advert that explains what’s happening on screen: describing body language, expressions and movements, to make videos clear through sound.

This is particularly helpful for those who experience impaired vision or blindness. Globally, at least 2.2 billion people have a vision impairment (WHO), which is a staggering number of people who could benefit from a more widespread use of AD in the media and ads they consume.

By making sure that ads have an AD option, advertisers are able to market their products to this group and demonstrate their commitment to inclusivity. This is where Peach comes in:

Cape Advanced TV continues to be your go-to tool for streamlining accessibility workflows for video ads. We are a leader in this and have made it easier to create inclusive campaigns by:

Offering the ability to deliver ads with Audio Description (AD) globally within the product.
Quality Control for AD files - to make sure they align with the ad, are accurate and of high quality.

This new workflow will save you time and enable you to keep track of the ads you have sent with AD, all within Cape Advanced TV.

Interested in finding out more? Contact us.

Stay ahead of the curve

Curious about the latest in marketing and advertising?  Subscribe to our monthly Promarketers newsletter.

See all posts

Digital out-of-home screen showing a pink NEW HOT ad, illustrating programmatic DOOH creative

Aug 17, 2026

How to scale programmatic DOOH creative: solving the format bottleneck

DOOH offers brands huge creative potential, from hyper-local messaging to dynamic campaigns triggered by weather, time, and location. But bringing that potential to life means producing an enormous number of creative variations across a fragmented landscape of screen sizes and formats.

Campaign Analytics dashboard in Cape.io showing impressions, clicks, click rate and cost per click

Aug 3, 2026

Closing the loop: Introducing Campaign Analytics in Cape.io

Campaign Analytics is now live in Cape.io.

Auto Cropper interface showing one photo re-cropped automatically into several ad formats

Jun 26, 2026

Introducing: Auto Cropper

Introducing a new AI-powered auto-cropping feature in our Creative Automation solution.

Video player with a CC icon and the caption Every moment, clearly captured, for Cape closed captioning

Jan 9, 2026

Every Word Counts - Cape Closed Captioning

Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

Row of duotone ad creatives under review, illustrating automated ad compliance checks

Oct 7, 2025

New: Ad compliance, made easy

AI-powered ad compliance tool designed to make it easy to stick to the rules around the world

Sidekick AI assistant chat window answering a question about building an After Effects template

Jun 9, 2025

Sidekick: everything’s easier when you can just ask

Meet Sidekick, the in-platform assistant that removes roadblocks across Cape, from Template Designer to Campaign Designer, with contextual, real-time answers so you can focus on the creative work.