This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
Audio Description (AD) is a track narration overlaid on an advert that explains what’s happening on screen: describing body language, expressions and movements, to make videos clear through sound.
This is particularly helpful for those who experience impaired vision or blindness. Globally, at least 2.2 billion people have a vision impairment (WHO), which is a staggering number of people who could benefit from a more widespread use of AD in the media and ads they consume.
By making sure that ads have an AD option, advertisers are able to market their products to this group and demonstrate their commitment to inclusivity. This is where Peach comes in:
Cape Advanced TV continues to be your go-to tool for streamlining accessibility workflows for video ads. We are a leader in this and have made it easier to create inclusive campaigns by:
Offering the ability to deliver ads with Audio Description (AD) globally within the product.
Quality Control for AD files - to make sure they align with the ad, are accurate and of high quality.
This new workflow will save you time and enable you to keep track of the ads you have sent with AD, all within Cape Advanced TV.
Interested in finding out more? Contact us.
