Jan 29, 2025
Launch of the Ad Accessibility Alliance’s hub
Advertising is for everyone 🤝
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
Today, the Ad Accessibility Alliance launched their new hub which includes all the guidance you could ever need to help make sure your creative is accessible.
Photo by Matt Humphreys
The purpose of accessibility is to be inclusive to everyone and anyone. From learning how to include accessibility right at the start in the brief, through to making sure the proper files are delivered to the media — you’ll learn about closed and open captions, audio descriptions and much more.
“This is a social and moral imperative, central to growth and trust. We have produced this guidance in association with our partners Responsible Marketing Advisory, Flock Associates and members of the Ad Accessibility Alliance to share learnings, ideas and initiatives from other brands that have already started their accessibility journey”. - Ad Accessibility Alliance, January 2025
Our very own Shelby Akosa and James Sanderson contributed to this significant work – Cape.io (formerly Peach) is proud to be pushing accessibility forward in the industry and to have played a part!
Check out the new hub now. You can read more about accessibility and related services Peach offers on our website too 🍑
