Upgraded

All the new announcements from today's launch event: TV, digital, OTT, banner, server. Wherever they’re going, ads arrive perfectly with Peach.

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

It's time for an upgrade! This morning at 9am London time we unveiled our latest product features in a one off event that showed viewers exactly how Peach is planning to unbreak advertising. 

Watch the demo for yourself below 👇

 

 

Looking for a summary? 

Here’s what you need to know…

Direct to ad platforms


Stress and worry are just part of the job package right? Well, no, not anymore; with our direct to ad platform integrations you no longer need to download, re-upload, send and touch wood that your ads get to them okay. Starting with Google Campaign Manager and YouTube, just authorise and let Peach automatically upload your video ads straight to the right accounts and libraries. Simple.

These new direct to ad platform destinations join the 40,000+ destinations integrated with broadcasters, agencies, DOOH and much more.

Manage ad metadata and supporting assets


You can now also manage supporting assets in Peach. With Google Campaign Manager and YouTube, and more coming soon, metadata like title, description, tags plus images and other files can all be stored together in a campaign, visible to all your collaborators. We’re the escape key to finally break free from email chains. 

Invite new users 


You can now invite people directly from outside the platform or your organisation to work on a campaign just by adding their email address. The invitee will receive an invite which directs them to registration. Then boom, they’re in!

 

Peach.me it over?

We’ve also managed to find some time to give our website a glow-up. There was a whole load of information in today’s event with a big focus on Peach integrations. You can now find a new integrations page dedicated to all that juicy goodness on the new website.

We also have new and updated pages showing off how we work with each part of the ad ecosystem… from advertisers, publishers, media agencies, creative and production we cover all your individual needs.

Whilst you’re there we’re hoping you’ll also spot that we have a fancy new domain as well: peach.me. Start requesting your agencies and clients to peach.me your ad files and let us work our magic.

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Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

May 8, 2026

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Apr 23, 2026

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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

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As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

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As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

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News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

May 8, 2026

Brazil votes. Cape.io already knows what that means.

Cape.io has powered Brazil's general elections for four editions, managing 72,000 deliveries, 500 channels, and 155 million voters. Here's how we do it.

Apr 23, 2026

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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.

The choice is between wrapping existing AI models, building custom AI solutions from scratch, or going agentic. Most teams don't understand the real trade-offs until they're locked into the wrong one.

Mar 30, 2026

Operationalizing AI in advertising: Why it must be embedded, not bolted on

Operationalizing AI in advertising isn’t about adding another tool to your stack. It’s about embedding intelligence into the systems that govern creative production, compliance, and delivery, so automation scales without creating more operational friction.

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No more chocolate at breakfast? Navigating the new LHF ad rules this Easter

As ad compliance requirements evolve in 2026, UK confectionery brands face new restrictions on less healthy food (LHF) advertising. With the January 5 watershed now in effect, ad quality assurance systems must validate timing, placement, and product identifiability to avoid clearance failures this Easter season.

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As Channel 4’s closed-captioning mandate came into effect in March 2026, Cape.io partnered with Virgin Media Television, Omnicom Media Group and VoiceBox to deliver a truly accessible ad break during the Guinness Men’s Six Nations. More than ad compliance, this moment proved that accessibility can operate at the highest level of live sports broadcasting.

Feb 27, 2026

Navigating Channel 4’s 2026 closed caption mandate

As ad compliance requirements tighten across the UK and Europe, closed captioning has evolved from an accessibility checkbox to a strategic necessity. Whether you're managing CTV campaigns or social media creative, automated ad testing for caption quality is no longer optional - it's fundamental to reaching today's fragmented, multi-screen audiences.

The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.

The mandate is  a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2026 Cape.io all rights reserved

English