May 4, 2021

Upgraded

All the new announcements from today's launch event: TV, digital, OTT, banner, server. Wherever they’re going, ads arrive perfectly with Peach.

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

It's time for an upgrade! This morning at 9am London time we unveiled our latest product features in a one off event that showed viewers exactly how Peach is planning to unbreak advertising. 

Watch the demo for yourself below 👇

 

 

Looking for a summary? 

Here’s what you need to know…

Direct to ad platforms


Stress and worry are just part of the job package right? Well, no, not anymore; with our direct to ad platform integrations you no longer need to download, re-upload, send and touch wood that your ads get to them okay. Starting with Google Campaign Manager and YouTube, just authorise and let Peach automatically upload your video ads straight to the right accounts and libraries. Simple.

These new direct to ad platform destinations join the 40,000+ destinations integrated with broadcasters, agencies, DOOH and much more.

Manage ad metadata and supporting assets


You can now also manage supporting assets in Peach. With Google Campaign Manager and YouTube, and more coming soon, metadata like title, description, tags plus images and other files can all be stored together in a campaign, visible to all your collaborators. We’re the escape key to finally break free from email chains. 

Invite new users 


You can now invite people directly from outside the platform or your organisation to work on a campaign just by adding their email address. The invitee will receive an invite which directs them to registration. Then boom, they’re in!

 

Peach.me it over?

We’ve also managed to find some time to give our website a glow-up. There was a whole load of information in today’s event with a big focus on Peach integrations. You can now find a new integrations page dedicated to all that juicy goodness on the new website.

We also have new and updated pages showing off how we work with each part of the ad ecosystem… from advertisers, publishers, media agencies, creative and production we cover all your individual needs.

Whilst you’re there we’re hoping you’ll also spot that we have a fancy new domain as well: peach.me. Start requesting your agencies and clients to peach.me your ad files and let us work our magic.

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News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

Feb 4, 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

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Read all about how our CMO Michiel Blonk addresses each challenge to bridge the gap and finally reconnect - from his presentation at DMWF Europe last week.

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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

Nov 3, 2025

The silent revolution: Why Channel 4's closed caption mandate is a game-changer for advertising globally

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News

Stay ahead of the curve

Curious about the latest in marketing and advertising?
Subscribe to our monthly Promarketers newsletter.

Feb 4, 2026

The guardrails of growth: Why creative intelligence demands compliance

Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.

Jan 9, 2026

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Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.

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Our VP of Cape Managed Services Shelby Akosa has worked in advertising for over 20 years, and put together a compliance 'naughty or nice' list based on the most common festive pitfalls in UK advertising.

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Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2025 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2025 Cape.io all rights reserved

English

Get in touch

Let us show you what Cape.io can do.

Intelligent Campaign Automation

Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.

Copyright © 2025 Cape.io all rights reserved

English