Upgraded

All the new announcements from today's launch event: TV, digital, OTT, banner, server. Wherever theyre going, ads arrive perfectly with Peach.

This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.

It's time for an upgrade! This morning at 9am London time we unveiled our latest product features in a one off event that showed viewers exactly how Peach is planning to unbreak advertising. 

Watch the demo for yourself below 👇

Looking for a summary? 

Here’s what you need to know…

Direct to ad platforms

Stress and worry are just part of the job package right? Well, no, not anymore; with our direct to ad platform integrations you no longer need to download, re-upload, send and touch wood that your ads get to them okay. Starting with Google Campaign Manager and YouTube, just authorise and let Peach automatically upload your video ads straight to the right accounts and libraries. Simple.

These new direct to ad platform destinations join the 40,000+ destinations integrated with broadcasters, agencies, DOOH and much more.

Manage ad metadata and supporting assets

You can now also manage supporting assets in Peach. With Google Campaign Manager and YouTube, and more coming soon, metadata like title, description, tags plus images and other files can all be stored together in a campaign, visible to all your collaborators. We’re the escape key to finally break free from email chains. 

Invite new users 

You can now invite people directly from outside the platform or your organisation to work on a campaign just by adding their email address. The invitee will receive an invite which directs them to registration. Then boom, they’re in!

Peach.me it over?

We’ve also managed to find some time to give our website a glow-up. There was a whole load of information in today’s event with a big focus on Peach integrations. You can now find a new integrations page dedicated to all that juicy goodness on the new website.

We also have new and updated pages showing off how we work with each part of the ad ecosystem… from advertisers, publishers, media agencies, creative and production we cover all your individual needs.

Whilst you’re there we’re hoping you’ll also spot that we have a fancy new domain as well: peach.me. Start requesting your agencies and clients to peach.me your ad files and let us work our magic.

Aug 3, 2026

Closing the loop: Introducing Campaign Analytics in Cape.io

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Jul 2, 2026

Cannes Lions 2026: AI grew up, now the industry has to learn to trust it

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Jun 26, 2026

Introducing: Auto Cropper

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Compliance check illustration

Oct 7, 2025

New: Ad compliance, made easy

AI-powered ad compliance tool designed to make it easy to stick to the rules around the world

Jun 9, 2025

Sidekick: everything’s easier when you can just ask

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Mar 11, 2025

Simplifying Amazon storefront creation with intelligent campaign automation

Creating Amazon Brand Stores shouldn’t be a bottleneck

Dec 2, 2024

New to Cape Advanced TV: Adding collaborators, faster, with the new lists feature

Making a list, checking it twice

Nov 19, 2024

Navigating the challenges of retail media

More retailers are becoming ad platforms, and retail media is now a massive growth opportunity. But it comes with real growing pains. Here's what it is and how to navigate it.

Nov 14, 2024

New in Cape Check & Go: a (work)space of your own

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Oct 23, 2024

Streamlining Google Ads approval: how Cape.io prevents ad rejections

Few things slow a campaign like a rejected ad, and on Google Ads it's frustratingly common. Here's how Cape.io builds in proactive safeguards to catch issues early and launch with confidence.