新：广告-Kode 属性字段现已在 Cape Advanced TV 中提供
你需要了解以下内容……
该文章最初发布在Peach网站上。了解更多关于 从Peach到Cape.io的品牌重塑。
与丹麦广播公司合作，尼尔森将从2023年1月1日起在丹麦推出广告编码。新的尼尔森广告编码将成为丹麦电视市场的通用广告ID，因此今后在丹麦的所有广告点和赞助中都需要使用。您可以通过 本指南了解更多关于广告编码的信息。
在Peach中，当创建一个活动时，我们现在引入了一个新属性字段，称为“AC尼尔森广告编码”。
该字段在2023年2月1日之前是可选的，之后将成为强制项，并将取代现有的Peach spot编码。届时，没有尼尔森广告编码将无法完成交付。
如果您对广告编码的推出有任何疑问，可以直接联系尼尔森。或者，如果您的问题与在Peach中创建编码有关，请随时联系Peach客户成功团队，他们随时乐意提供帮助。
感谢您支持流畅的工作流程。
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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保持领先地位
对市场营销和广告的最新动态感到好奇吗？ 订阅我们的每月《专业营销者》通讯。
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You're about to spend $500K on an AI initiative. You've got 3 options on the table, and they'll lead you to wildly different places. Pick wrong, and you're rebuilding in 18 months. Pick right, and you'll have a system that scales, costs less to maintain, and actually does what executives promised.
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The advertising landscape is facing a seismic shift. By March 1, Channel 4 will become the first UK broadcaster to mandate closed captions across all advertising - including linear TV, streaming, and sponsorships.
The mandate is a redefined standard for global inclusivity. Here is everything you need to know about the new mandate and how to stay ahead of the curve.
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Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等，因此您无需拆卸和更换。