Cape.io的合作伙伴API可以为集成伙伴带来的差异
与Steve Brown的快速问答,他是Tylie广告解决方案的首席技术官兼首席运营官。


Author
Cape.io

Author
Cape.io
这篇文章最初发布于 Peach 网站。了解更多关于 从 Peach 品牌转型至 Cape.io的信息。
您是如何开始使用 Cape.io 合作伙伴 APIs 的?
随着 Tylie Tandem 的推出,我们正在探索替换或至少改善我们国际媒体分发工作流程的选项。此外,Peach 还让我们了解到他们正在开发的 API,使我们能够利用我们的亚马逊网络服务资源。
从那时起,我们与 Cape.io 团队会面并分享了我们的核心工作流程需求。鉴于客户拥有广泛的营销计划,但对媒体的使用或分发范围有限且动态的指令,我们需要一种方法来通过 API 创建订单,同时还能管理媒体流量以支持这些订单。
Peach 听取了我们的使用案例,并能够调整他们的 API 以满足我们的特定需求,使得媒体管理部门能够灵活应对。这让战略整合成为对我们和客户更具吸引力的解决方案。
您试图实现什么功能或解决什么问题?
核心功能目标是连接我们的自动化媒体制作环境,以减少与国际媒体分发相关的手动工作。
当源媒体与线性媒体规范不一致或不兼容时,每个国家的规范差异会带来挑战。
Peach API 团队启用了几个功能,使我们能够重用现有广告活动的部分内容。这种灵活性使我们能够更有效地与拥有变化媒体计划的客户合作。
您的用户是谁,他们是如何使用 Tylie Tandem 的?
我们的用户主要是品牌和代理商,他们需要资产管理、后期制作服务以及高容量的媒体转换和分发,适用于国内和国际媒体渠道,包括传统广播和数字媒体。
您是如何使用 Peach 合作伙伴 APIs 的?
我们在 Tylie Tandem 媒体制作平台内使用 Peach 合作伙伴 APIs 促进国际广播合规性和媒体资产分发及调度。
Tylie 平台上启用了哪些功能?
集成使我们的用户能够从 Tandem DAM 中选择资产,并快速发起国内和国际市场的媒体分发请求。通过参考媒体规范库,Peach API 允许我们动态更新当地国家的要求。这些要求输入我们的生产环境以自动创建可消费的媒体资产,从而带来了难以置信的效率和可见性提升。
您对 Peach 合作伙伴 APIs 文档和 Postman Collections 的使用体验如何?它们是否有助于集成?
Postman Collections 使我们团队能够快速可视化与 Peach API 的互动,立刻轻松探索我们的使用案例。
对于使用 Peach 合作伙伴 APIs 的其他开发人员,您有什么建议/提示?
首先,不要害怕质疑现有功能。团队非常乐于倾听我们对 API 的使用案例和需求,并愿意将其变为现实——谢谢!
在整合过程中,您遇到了哪些具体挑战,以及如何解决这些挑战?
最大挑战是知道我们的客户从不同来源获取营销和制作信息,而这些信息并不总是同步的。因此,挑战在于如何创建在进行中有所更改的订单,并保持质量控制、验证和分发准确,同时提供全面的报告。
通过启用 API 中的“重用”功能,这一挑战得以解决。现在,当客户对媒体或整个广告活动的后期更改时,我们可以通过 API 有效地进行更新,而无需生成完整的新广告活动及其相应媒体。
现在整合已经完成,情况如何?整合是否有助于 Tylie 的产品目标,以及以何种方式?
我们一直在寻找新的效率提升方法,但整合已成为我们国际服务产品的基础。它就像钟表一样运作,在后台自动运转,无需我们过多操心。这最终成为我们整合目标的核心原则。
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Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
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Scaling global marketing without losing local relevance requires more than brand guidelines and templates - it requires a creative automation platform designed for both global control and local flexibility. Most systems optimize for standardization, but scaling ad creative production across markets demands architecture that enables creative variation and adaptation by local experts without fragmenting brand governance.
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Consistency without uniformity.
Efficiency without bureaucracy.
It sounds simple. In practice, it’s one of the hardest tensions to resolve in modern marketing.
The global vs. local challenge isn’t new, but it’s becoming more urgent. As brands expand across markets, channels, and cultures, the question is no longer whether you should scale globally, but how you do so without erasing the nuance that makes marketing effective in the first place.
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Broadcasters, streamers, agencies and ad tech companies including Google Ad Manager, Equativ, Adform, LiveRamp, The Trade Desk, FreeWheel and Cape.io begin work on practical solutions to reduce complexity and speed up adoption.
联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。

联系我们
让我们向您展示 Cape.io 可以做什么。
Intelligent Campaign Automation
Cape.io 连接到您的 DAM、广告服务器、DSP、工作流工具等,因此您无需拆卸和更换。
