Sep 24, 2020
What does Programmatic really mean and could it get you fired?
Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia
Author
This was originally posted on the Peach website. Find out more about the rebrand from Peach to Cape.io.
Live from his attic featuring fabulous flamingo wallpaper, Jason Trout, our Chief Digital Officer, discusses the importance of programmatic marketing and where it can be improved for IAB Colombia.
Key Points from his presentation include:
What does programmatic marketing actually mean?
Are marketer's distinguishing their creatives enough to utilise hyper-segmentation?
What are the potential gaps preventing marketers from real progressive programmatic marketing?
How could automated upstream support to the digital ecosystem such as Peach, improve campaign capability and success?
For more information about Activators for media agencies, visit the latest blog post.
Want to see Peach in action for yourself? Get a demo now…
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Stay ahead of the curve
Curious about the latest in marketing and advertising? Subscribe to our monthly Promarketers newsletter.
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Generative AI can produce thousands of creative variants, but most compliance systems are still manual, fragmented, and reactive, unable to keep pace with today’s velocity. To move fast without breaking things, the industry needs a new approach: real-time verification, programmatic enforcement, and end-to-end visibility. Embedded inside the stack, not bolted on at the end.
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Captions have become more than an accessibility tool, they’re now essential for how we watch, understand, and engage with content. Clear, inclusive, and attention-smart, captioning helps every story reach everyone.
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Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.
Get in touch
Let us show you what Cape.io can do.
Intelligent Campaign Automation
Cape.io connects up your team, DAM, ad servers, DSPs, tools, and more, so you don’t need to rip and replace.